ME, YOU, And US: Constructing political persona on social networks during the 2015 UK General Election.

Usher, Bethany

doi:10.21153/ps2016vol2no2art608

Cited by 10 publications

(8 citation statements)

References 25 publications

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“…From a visual angle, he appeared on his own in the majority of the photos and videos, with mid-shots of him predominating. In line with the observations made by López-Rabadán andDoménech-Fábregat (2018, p. 1017), the presence of selfies, a format that may seem more spontaneous (Filimonov et al, 2016) and which is regarded as the modality par excellence for accessing the backstage (Usher, 2016), was fairly secondary. Nor were there numerous photos taken from Abascal's perspective, which might have demonstrated a certain degree of subjectivity (Zappavigna, 2016).…”

Section: Discussionsupporting

confidence: 75%

“…This also creates a feeling of closeness and familiarity with their followers, simulates sincerity or authenticity and, unquestionably, helps to maintain and increase the follower base (Marwick & boyd, 2011). These practices have become powerful self-presentation tools (Usher, 2016) allowing front-line politicians to convey messages in a clear and entertaining fashion to a wide audience (Street, 2004) and to 'humanise' themselves (Selva-Ruiz & Caro-Castaño, 2017). This phenomenon is not a novelty of the Digital Age but dates back to the convergence between entertainment and politics, which already has a long tradition in popular culture (Street, 2004;van Zoonen, 2006).…”

Section: Instagram and Political Communicationmentioning

confidence: 99%

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Building a political image on Instagram: A study of the personal profile of Santiago Abascal (Vox) in 2018

Sampietro

Castillo

2020

Communication & Society

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Due to Instagram's growing popularity in Spain, politicians have also begun to turn to this social network increasingly more. Accordingly, this paper analyses the visual and textual discourse of 259 posts published throughout 2018 on the personal Instagram profile of Santiago Abascal, the leader of the party Vox. Insofar as he is the Spanish politician with the highest number of followers on Instagram, the aim here is to analyse how he uses this social network in order to identify possible strategies that justify his growing number of followers. In the analysis, special attention was paid to aspects that might have contributed to the (self)presentation of Abascal and the promotion of his party, such as posting personal information and the direct involvement with his followers. The results show that consistent with the use to which Spanish politicians put Instagram, Abascal's profile highlights his 'political' dimension and, specifically, his agenda. Personal content (such as references to leisure or sports) are used strategically to highlight certain features of his persona and ideology. The predominance of unedited images, the framing of the photos and appeals to his followers are some of the clues that reveal that, rather than providing access to his personal life, Abascal's use of Instagram is the result of a carefully planned promotional strategy.

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Section: Discussionsupporting

confidence: 75%

Section: Instagram and Political Communicationmentioning

confidence: 99%

Building a political image on Instagram: A study of the personal profile of Santiago Abascal (Vox) in 2018

Sampietro

Castillo

2020

Communication & Society

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“…Many sellers and buyers trade goods through social media platforms [3]. Political parties promote their policies through social media and demonstrate the excellence of their candidates [4]. Celebrities lead the culture by communicating with their fans through SNS [5].…”

Section: Introductionmentioning

confidence: 99%

Antecedents of Continuance Intention of Social Networking Services (SNS): Utilitarian, Hedonic, and Social Contexts

Jo¹

2022

Mobile Information Systems

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This study aims to identify the key factors that influence the continuance intentions of social network service (SNS) users through an integrative framework. It suggests a theoretical model that contains utilitarian, hedonic, and social contexts. Data were collected from 286 SNS users in South Korea. This study analyzed the data through partial least squares structural equation modeling (PLS-SEM). The results indicate that both perceived ease of use and perceived usefulness are not related to continuance intention. The findings show that perceived enjoyment has a strong and significant impact on continuance intention. The analysis results reveal that communication positively affects continuance intention. Moreover, system quality serves as the key factor of perceived ease of use, even though it has no significant effect on perceived usefulness. Information quality was found to have a significant impact on perceived usefulness but not on perceived ease of use. The results of the study intimated that service quality is significantly related to both perceived ease of use and perceived usefulness. Positive affect significantly affects both perceived enjoyment and communication. Negative affect significantly impacts perceived enjoyment while having no significant impact on communication. Theoretical contributions and practical implications are elaborated.

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“…Si bien hay otros investigadores que identifican ya un incipiente recurso de los memes en la estrategia de campaña de 2004 y de manera algo más significativa en la de 2008 (Jenkins, 2008). Desde entonces, los estudios sobre el uso de los memes como parte de la campaña online son cada vez más numerosos y se pueden contrastar experiencias en diferentes países (Adegoju y Oyebode, 2015;Jackson y Thorsen, 2015;Romero-Cárcamo, 2015;Gal, Shifman y Kampf, 2015;Usher, 2016) Hoy en día, los memes forman parte de los recursos habituales de las comunidades online a la hora de comentar acontecimientos de relevancia. En un contexto definido por la interrelación entre los formatos políticos y los de entretenimiento, los memes políticos online presentan bastantes similitudes, tanto por el tono, el discurso así como las herramientas empleadas.…”

Section: Rocio Zamora Medina; Salvador Gómez García; Helena Martínez Martínezunclassified

Los memes políticos como recurso persuasivo online . Análisis de su repercusión durante los debates electorales de 2019 en España

2021

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Resumo En el contexto del politainment online , el recurso de los memes políticos como fórmula humorística y creativa para configurar la imagen política se ha convertido en una práctica cada vez más habitual en las campañas electorales. Especialmente con motivo de la celebración de debates electorales, la difusión de memes políticos en redes sociales ha acaparado el interés de los académicos. Este artículo toma en consideración las taxonomías establecidas sobre los tipos de memes políticos y analiza su capacidad persuasiva. En concreto, la investigación incluye un análisis cuantitativo de los principales memes difundidos en Twitter durante los dos debates electorales que tuvieron lugar en la campaña electoral de 2019 en España: 4N y 7N. El estudio está fundamentado en la perspectiva del framing integrado (textual-visual) y se sustenta sobre el estudio del poder persuasivo de los memes basado en la importancia de cada uno de los elementos de la retórica ( pathos, ethos y logos ) con el objetivo de analizar, asimismo, las consecuencias sobre su viralidad y repercusión en la audiencia social.

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ME, YOU, And US: Constructing political persona on social networks during the 2015 UK General Election.

Abstract: ABSTRACT

Cited by 10 publications

References 25 publications

Building a political image on Instagram: A study of the personal profile of Santiago Abascal (Vox) in 2018

Building a political image on Instagram: A study of the personal profile of Santiago Abascal (Vox) in 2018

Antecedents of Continuance Intention of Social Networking Services (SNS): Utilitarian, Hedonic, and Social Contexts

Los memes políticos como recurso persuasivo online . Análisis de su repercusión durante los debates electorales de 2019 en España

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