2018
DOI: 10.29173/cjs29301
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Measles, Moral Regulation and the Social Construction of Risk: Media Narratives of “Anti-Vaxxers” and the 2015 Disneyland Outbreak

Abstract: This paper examines media coverage of the 2014-15 measles outbreak that began at Disneyland and spread throughout the United States and into Canada and Mexico. Specifically, it focuses on the construction of ‘anti-vaxxers’ as a central character in the outbreak’s unfolding narrative who came to represent a threat to public health and moral order. Although parents who hold strong anti-vaccine views are small in number, media representations of ‘anti-vaxxers’ as prominent figures fail to capture the broad range … Show more

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Cited by 45 publications
(34 citation statements)
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“…In an unfolding crisis, stories often provide a likely cause or origin for the threat, and propose possible strategies for counteracting that threat; the implementation of those strategies can move into real-world action, with the strategy and results playing themselves out in the physical world. This pattern has repeated itself many times throughout history, including during recent events such as Edgar Welch’s attempt to “free” children allegedly being held in a Washington DC pizza parlor [ 45 ], the genocidal eruptions that crippled Rwanda with paroxysms of violence in 1994 [ 19 ], and the global anti-vaccination movement that continues to threaten global health [ 13 , 32 ].…”
Section: Prior Workmentioning
confidence: 99%
“…In an unfolding crisis, stories often provide a likely cause or origin for the threat, and propose possible strategies for counteracting that threat; the implementation of those strategies can move into real-world action, with the strategy and results playing themselves out in the physical world. This pattern has repeated itself many times throughout history, including during recent events such as Edgar Welch’s attempt to “free” children allegedly being held in a Washington DC pizza parlor [ 45 ], the genocidal eruptions that crippled Rwanda with paroxysms of violence in 1994 [ 19 ], and the global anti-vaccination movement that continues to threaten global health [ 13 , 32 ].…”
Section: Prior Workmentioning
confidence: 99%
“…The power of social media and the impact of narrative are prevalent and strong, so there is an imperative to strategically draw upon their advantages to counter some of their more problematic applications. For example, research has shown that narratives presenting the ramifications of not vaccinatingspecifically children's suffering from preventable illnesscan have a real impact on intention to vaccinate [128,129]. Additionally, clear and definitive statements with a narrative component, made by respected and trusted voices will prove highly useful, and also provide dependable resources upon which journalists can rely.…”
Section: Policy Optionsmentioning
confidence: 99%
“…A growing number of people use the Internet and social media to obtain information about health-related issues, including information about vaccines. Nowadays, social media platforms, such as Twitter and Facebook, are becoming increasingly more popular sources of health information [8,29] despite their content being often subject to popularity dynamics. As a recent study shows, the consumption of vaccine-related content on Facebook is dominated by the "echo chamber" effect [40].…”
Section: Introductionmentioning
confidence: 99%