The energy distribution function of the substrate incident negative ions during magnetron sputtering of a metal-doped zinc oxide target was measured using a home-made retarding field energy analyser (RFEA) with a magnetic field region.The cross-field region in front of the RFEA injection aperture allows the bulk electrons in the plasma into the RFEA are dramatically suppressed, while the inflow of negative ions emitted from the oxide target is largely unaffected. Negative ions were found to be mainly emitted from the target erosion region, accelerated by the potential difference between the target and the substrate, and injected as a high-energy beam onto the opposite substrate. Compared to energy-resolved mass spectrometers, which require differential pumping and are large and not very portable, magnetised RFEA is inexpensive, compact and easy to sweep in space, although there is no mass separation.