The neutron-rich mass region around A ≈ 100 presents challenges for modeling the astrophysical r-process because of rapid shape transitions. We report on mass measurements using the TITAN Penning trap at TRIUMF-ISAC to attain more reliable theoretical predictions of r-process nucleosynthesis paths in this region. A new approach using highly charged (q = 15+) ions has been applied which considerably saves measurement time and preserves accuracy. New mass measurements of neutron-rich 94,97,98 Rb and 94,97−99 Sr have uncertainties of less than 4 keV and show deviations of up to 11σ to previous measurements. An analysis using a parameterized r-process model is performed and shows that mass uncertainties for the A = 90 abundance region are eliminated.