Measuring Cultural Diversity Impact in Hospitality Industry Leadership: Managerial Communication Perspective from Five Star Hotels in Kathmandu Valley, Nepal

Abstract

This study aims to measure the cultural diversity impacts in hospitality industry leadership from the perspective of managerial communication. Data were obtained from all the 10 five star hotels in Kathmandu valley. 167 respondents were sampled from the managers of five star hotels in Kathmandu valley, Nepal using structured questionnaire. Data analysis is made using descriptive analysis and Leadership Practices Index measured through dimension suggested by GLOBE Model. The study found out that maximum majority (48.48%) employees were the residents of Bagmati Province itself. For effective functioning of any organization workplace communication plays crucial role. Though numerous challenges are faced by employees working in hospitality industries in terms of communication 96% of respondents believed that managerial communication problem could be overcome if better tactics were used. Upon responding the importance of communication in workplace 54.76% employees stated that effective communication would help managers to set goals and targets for attaining objective of the hotel or their department followed by its importance at the time of serving guests and working in team while coordinating. Likewise, 41.07% feels that effective communication makes employees feel secure and helps to achieve targets. Also, 40.48% feel easy to work in team with the help of effective communication. 19.05% thinks through effective communication exchanging necessary ideas become easier. Communication leadership scale suggested by GLOBE model shows the maximum number of leaders are performance oriented i.e., 83.03% whereas assertiveness, Power Distance and in-group collectivism are the least but still above the 50%, which shows the leader still maintain power distance, least in-group collectivism. Hence, based on the findings of the study, the study concluded that managerial communication skills impact in hospitality business for its growth and maximization. This original study is crucial for hotels, government agencies and prospective employees of hospitality sector of Nepal and worldwide at large.

Newari Community’s Attitude to Promote Cultural Tourism Development: Evidence from Kathmandu Valley, Nepal

“…Kathmandu Valley is taken as area of this study as Newars are the historical inhabitants of Kathmandu Valley and was already famous for its architecture and apparently enlightened governance (Goodman, 2016). Kathmandu Valley is divided into three districts: Kathmandu, Lalitpur, and Bhaktapur, which collectively cover an area of 899 square kilometers, with a total area of 665 square kilometers (Paudel et al, 2021). The Kathmandu Valley is located between the latitudes of 27o 32' 13" and 27o 49' 10" north, and the longitudes of 85o 11' 31" and 85o 31' 38" east, with a mean elevation of 1,300 meters (4,265 feet) above sea level (Jimee, 2006).…”

“…Results shows that 97% respondents revealed that such issue can be solved whereas 3% of respondents revealed that such issue cannot be tackled by the Newari community regarding cultural tourism development. Respondents also opined that such challenges in cultural tourism development faced by Newari community can be tackled with different strategies such as economic benefits generated from flow of tourism (43), creation of sustainable relationship (60), conservation with adequate cultural resources (98), and integrating cultural, tourism and national/local development strategies (71). In order to promote Cultural Tourism Development, respondents suggest that participation of youth, intervention of government, society and municipalities, awareness programs, promotion, participation and packages, tourist potential and conservation, protection and development of cultural management are the betterment strategies of cultural tourism development (see figure 28).…”

A Study on Determinants of Managerial Communication in Hospitality Industry in Kathmandu Valley: A Structural Equation Modelling Analysis

“…Cultural diff erences within and across countries can result in confl ictive communication; therefore, communication strategies such as confl ict resolution may provide an important means of bridging diverse cultural perspectives, (Tingtoomey et al, 2000;Devkota et al, 2021a;Paudel et al, 2021) equality does not always appear in the expected places. Additionally even in the present rush toward global expansion, the literature has given only limited attention to the role of culture in service marketing (Winsted, 1997;Mattila, 1999).…”

“…Multicultural issues in the workplace are more pervasive, complex, and subtle, however, than simply questions about what language or languages will be spoken. Even when people of diff erent racial and cultural backgrounds speak the same language, they have diffi cultly communicated with one another (Paudel et al, 2021). People from diff erent cultural back-grounds bring diff erent meanings, values, assumptions, and discourse styles into the workplace conversation; such diff erences oft en lead to misunderstandings and breakdowns in communication, and can threaten a common orientation to organizational goals (Fine, 2018;Devkota et al, 2021b).…”

“…Creating a multicultural organization, however, is not simple. Existing theories of organizing do not account for cultural diff erences; they assume either that those who are diff erent will assimilate into the existing organizational culture or that their common interests will allow them to form political alliances with others (Paudel et al, 2021). Fine (2018) discussed that diversity among workforce results in positive aff ects like creativity, problem solving, innovation but on other hand diversity may results in some negative aspects like increasing confl icts, decreasing group performance and decreasing group cohesiveness (Saxena, 2014).…”