“…One of our primary research goals is to understand gaming experience, which has been connected to positive emotions (Clark, Lawrence, Astley-Jones, & Gray, 2009;Fernandez, 2008;Frohlich & Murphy, 1999;Hazlett, 2006;Mandryk & Atkins, 2007), but also to more complex experiential constructs like, for example, immersion (Calleja, 2007;Ermi & Mäyrä, 2005;Jennett, et al, 2008), flow (Cowley, Charles, Black, & Hickey, 2008;Csíkszentmihályi, 1990;Gackenbach, 2008;Sweetser & Wyeth, 2005) or presence (Lombard & Ditton, 1997;Slater, 2002;Zahorik & Jenison, 1998). Thus, we will provide an overview of the current understanding of immersion, flow and presence in games and then provide suggestions as to how this could be measured using objective and subjective approaches.…”