“…They act as a communication channel about individual intentions and actions (Desmet, 2018). Facial Action Coding System (Ekman & Friesen, 2003), Genetic Programming (Loizides, Slater & Langdon, 2002), Maximally Discriminative Facial Moving Coding System (Izard, 1979), and the AMUSE tool (Chateau & Mersiol, 2005) are some of the well-established quantitative approaches of data collection in usability testing studies. These studies quantify emotions using scale techniques proposed by Ekman (2007) on recognised key expressions such as happiness, sadness, anger, neutral, fear, surprise and disgust.…”