Measuring Purchase‐decision involvement

Azad, Naser; Roshan, Amir Hassanjani

doi:10.5267/j.msl.2014.6.044

Cited by 3 publications

(2 citation statements)

References 11 publications

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“…al., 2019). To understand a buyer's purchasing decision-making process, it incorporates a number of sociological, psychological, and economics concepts (Azad & Roshan, 2014). Consumer behavior is complicated, and spending a lot of money on something like a home makes it even more complicated (Frederiks et.…”

Section: Literature Reviewmentioning

confidence: 99%

The Determinants of House Buyers’ Purchase Decisions in Kota Bharu, Kelantan

Chai

Ismail²,

Zulkifli

et al. 2023

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The issue of unsold homes in Malaysia has recently caused the housing developers great anxiety. The nationwide issue of unsold homes was caused by the fact that more homes were built than were purchased by customers. As a result, it is important to figure out what factors can influence potential homebuyers to make a purchase. In order to better understand this issue, the study's objective was to determine the factors that influence homebuyers' decisions in Kota Bharu, Kelantan. The study specifically sought to ascertain whether variables including quality, price, location, promotion, and corporate image had an effect on consumers' decisions to purchase homes. Since the nation was dealing with the Covid-19 outbreak, which made face-to-face questionnaire distribution on the ground nearly impossible to carry out, 382 respondents from Kota Bharu, Kelantan, participated in this study through questionnaires disseminated using the Google Form technique. This study used the Principal Axis Factor and Promax Rotation to evaluate the instruments. Before doing a bootstrapped regression analysis, all seven multiple regression assumptions were examined and verified. The findings showed that only location and promotion variables were positive and significantly influencing the house buying decision. These findings led to a number of strategy recommendations that helped the industry develop the best plans for boosting upcoming sales. It is hoped that by identifying the variables influencing homebuyers' purchasing decisions, housing developers can get an understanding of this phenomenon and be better able to plan and build homes that will live up to buyers’ expectations.

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Section: Literature Reviewmentioning

confidence: 99%

The Determinants of House Buyers’ Purchase Decisions in Kota Bharu, Kelantan

Chai

Ismail²,

Zulkifli

et al. 2023

View full text Add to dashboard Cite

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“…The decision to buy a house is a conclusion drawn after considering the purchase of a house or real estate. It combines various factors of sociology, psychology and economics to seek understanding in the purchase decision process of buyers (Azad and Roshan, 2014). Real estate is a refuge or house, and buyers buy for insurance or investors and buy for investment (Shaidi and Lucian, 2016).…”

Section: Conceptual Definitionmentioning

confidence: 99%

The Conceptual Framework of Housing Purchase Decision-Making Process

Hassan¹,

Ahmad²,

Hashim³

2021

IJARBSS

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Buying a housing property is exciting because it marks the beginning of a whole new chapter. Before start looking for a house, it is very important to understand the intention of buying a housing property, whether it is as an investment or for self-occupation. This will affect the type of property to be purchased, whether it is a landed property or a high-rise building. Many potential homebuyers, especially first-time homebuyers, make buying mistakes for the wrong reasons, which makes the process of trying to sell their homes long and expensive. Deciding on the type of property is one thing, but then you must weigh all the pros and cons, as well as the average house price, which can vary greatly. Housing property is a commodity and involves multiple processes. Therefore, this article intends to study and develop the conceptual framework of the housing purchase decision-making process. This article first reviews the conceptual definition of housing purchase intentions and decisions. Next, this article reviews past research to understand the similarities of housing purchase intentions, preferences, and decision-making, and to develop a basic conceptual framework. This article also discusses consumer behaviour as homebuyers in the housing purchase decision-making process.

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Measuring Purchase‐decision involvement

Azad¹,

Roshan²

2014

10.5267/j.msl

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Nowadays, increasing competition is forcing businesses to pay more attention on customer satisfaction providing strong customer services. Increased competition has also increased marketing activities. This paper presents an empirical investigation to determine important factors influencing purchase decision involvement in food industry in city of Tehran, Iran. The study designs a questionnaire in Likert scale, distributes it among 270 experts in food industry and, using principle component (PCA) analysis, extracts important group of factors. The questionnaire consists of 27 questions, which is reduced to 23 questions because of sensitivity of the PCA to Skewness of data. Cronbach alpha is calculated as 0.81, which is well above the minimum acceptable level. The results indicate that there were four factors including individual differences, product validation, triggers and dependent behavior influencing purchasing decisions.

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Measuring Purchase‐decision involvement

Cited by 3 publications

References 11 publications

The Determinants of House Buyers’ Purchase Decisions in Kota Bharu, Kelantan

The Determinants of House Buyers’ Purchase Decisions in Kota Bharu, Kelantan

The Conceptual Framework of Housing Purchase Decision-Making Process

Measuring Purchase‐decision involvement

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