“…Hence, one wonders how meaningful it is to ask people to rate "media" in terms of credibility when each specific mediumwhether television, radio, newsprint or the internet -provides a platform for a multitude of different news providers. Even more sophisticated approaches to assessing perceived credibility of news media utilising a range of different ratings (e.g., accuracy, balance, believability, bias, fairness, factuality, honesty, objectivity, reliability, sensationalism, timely, trustworthiness, etc) still focus on each medium as if it is a homogenous news supplier, which it is not (see Abdulla, Garrison, Salwen, Driscoll, & Casey, 2005;Gaziano & McGrath, 1986;Johnson & Kaye, 1998Sundar, 1999).…”