Abstract:We discuss the possibilities of assessing a non-zero C 7γ from the direct and the indirect measurements of the photon polarization in the exclusive b → sγ ( * ) decays. We focus on three methods and explore the following three decay modes: B → K * (→ K S π 0 )γ, B → K 1 (→ Kππ)γ, and B → K * (→ Kπ) + − . By studying different New Physics scenarios we show that the future measurement of conveniently defined observables in these decays could provide us with the full determination of C 7γ and C 7γ .