“…subsidies and taxes), regulatory measures (i.e. government sustainability targets in the food domain), public procurement, information and behaviour change campaigns, and education initiatives (Farchi et al, 2017;Frenette et al, 2017;Garnett et al, 2015;Hallström et al, 2017;Hyland et al, 2017;Springmann et al, 2017). However, despite the environmental and public health bene ts of sustainable diets, there has been very little, if any, uptake of policy actions by governments world-wide to meaningfully address the issue (see for example: Bailey et 2011) express similar sentiments about the current situation in which interest in and initiatives regarding sustainable diet policies, and in particular reduction of meat consumption, are practically nonexistent and seen as politically taboo.…”