Thermal spray coatings (TSCs) have complex microstructures and they often operate in demanding environments. Plasma sprayed (PS) thermal barrier coating (TBC) is one such ceramic layer that is applied onto metallic components where a low macroscopic stiffness favors stability by limiting the stresses from differential thermal contraction. In this paper, the Young's modulus of TBC top coat, measured using different techniques, such as four-point bending, indentation and impulse excitation is reported, along with a brief description of how the techniques probe different length scales. Zirconia-based TBC top coats were found to have a much lower global stiffness than that of dense zirconia. A typical value for the as-sprayed Young's modulus was~23 GPa, determined by beam bending. Indentation, probing a local area, gave significantly higher values. The difference between the two stiffness values is thought to explain the wide range of TBC top coat Young's modulus values reported in the literature. On exposure to high temperature, due to the sintering process, detached top coats exhibit an increase in stiffness. This increase in stiffness caused by the sintering of fine-scale porosity has significant impact on the strain tolerance of the TBC. The paper discusses the different techniques for measuring the Young's modulus of the TBC top coats and implications of the measured values.