Media Consumption Trends in Russia under Digitalization

Abstract

The paper analyses media consumption in Russia and media business strategies. The authors describe the media environment and identify the central trends typical of the transition to digital communication in society. The research approach implies evaluating the volume and distinguishing features of information consumption using the main media resources (the Internet, television, radio and print media). The information and empirical base of the research include the data of the Mediascope analytical agency, the statistical data provided by the Russian Federal State Statistic Service (Rosstat) and the results of research studies performed by consulting companies for the period of 2003-2017/2018. The paper presents the dynamics and specificity of transformation in the media environment and discusses a range of trends in media consumption: such as communication technology development; changes in the structure of media consumption; an increase in online advertising; a gradual transformation of media, etc. The results obtained show that the share of organizations and households in Russia that use the Internet in their work is constantly growing, but this growth is uneven and heterogeneous. Our findings prove that there are age (generation) differences in using traditional and new media, and the frequency of using information resources is changing.

Adaptability Issues in Professional Training of the Military

“…The theoretical methods are represented by analysis and systematization of publications of Russian, American and European scientists on the problem of the research. We investigated trends and challenges in higher education on the worldwide research agenda [11], trends of digitalization [12] and others. We also analyzed professional adaptation of the service men of the Airborne Forces of Russia [13], suggestions for improving the system of professional development of young officers in military units and divisions of airborne troops [14], ideas on the professional training of battalion tactical groups in airborne troops [15], etc.…”

Foreign Language Internet Environment and Its Impact on Cultural Self-Determination of Students

“…The problem of assessing professional communicative competence [Tareva & Tarev, 2018] is investigated, an analysis of innovative teaching methods [Belyaeva, Samorodova, Voron, Zakirova, 2019] is given, and the tools for assessing learning outcomes [Shamov, Guseva, 2017] are discussed. In studies devoted to computational linguodidactics, the main directions of informatization of the educational process [Sysoyev, 2015], the problems of media competence and literacy [Festl, 2021], the didactic capabilities of Internet resources [Severova, Myuller, 2020], trends in media consumption in the context of digitalization [Tretyakova, Karakozov, Voevoda, 2019], psychophysiological processes of perception of digital information [ Baiguzhin, Shibkova, Aizman, 2019]. More specific issues include a discussion of the selection and typology of digital media [Bartosh, Galskova, Kharlamova, Stoyanova, 2020;Lewalter, Walper, 2021], motivation [Senkbeil, 2017] and autonomy [Jakovleva, 2016] in digital learning, a discussion of distance teaching experience in a pandemic [Voss, Wittwer, 2020;Anger, Plünnecke, 2020;Savankova, Hosainova, Chigasheva 2020].…”

Media Consumerism as a Socio & Cultural Trend in the Modern Russian Media Space

“…Modern authors both in Russia and abroad focus their attention on the features and trends of media consumption, and in this sense seem significant the works of O. V. Tretyakova and coauthors (Tretyakova & Karakozov & Voevoda, 2019), E. A. Zvereva and V. A. Khvorova (Zvereva & Khvorova, 2020), Murzina (Murzina, 2021), T. I. Nikitina and A.…”