Media Credibility — Experience or Image?

Schweiger, Wolfgang

doi:10.1177/0267323100015001002

Cited by 101 publications

(29 citation statements)

References 16 publications

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“…Early studies by Flanagin and Metzger (2000) and Kiousis (2001) found that newspapers were rated as significantly more credible as a source of news information than other media, including the Internet/Web, magazines, radio, and television (Flanagin and Metzger, 2000;Kiousis, 2001). Schweiger (2000) found similar results in Germany, where although the Web was viewed as a credible source of information, it was judged less credible than newspapers and television (Schweiger, 2000). Mashek (1997) found that users rated traditional media sources including newspapers and television as more fair and unbiased than their online equivalents for obtaining political information.…”

Section: Credibility Of Digital Versus Traditional Channels As Sourcementioning

confidence: 88%

Digital Media and Perceptions of Source Credibility in Political Communication

Flanagin

Metzger

2014

Oxford Handbooks Online

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and KeywordsThe rich research heritage on source credibility is fundamentally linked to processes of political communication and the provision of political information. Networked digital technologies, however, have recently complicated the assessment of source credibility by modifying people's ability to determine source expertise and trustworthiness, which are the foundations upon which credibility evaluations have traditionally rested. This chapter explores source credibility in online contexts by examining the credibility of digital versus traditional channels, the nature of political information conveyed by social media, and the dynamics of political information online. In addition, this chapter considers related research concerns, including the link between credibility and selective exposure, the potential for group polarization, and the role of social media in seeking and delivering credible political information. These concerns suggest challenges and opportunities as information consumers navigate the contemporary information environment in search of the knowledge to make them informed members of a politically engaged citizenry.

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Section: Credibility Of Digital Versus Traditional Channels As Sourcementioning

confidence: 88%

Digital Media and Perceptions of Source Credibility in Political Communication

Flanagin

Metzger

2014

Oxford Handbooks Online

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“…La credibilidad de los medios de comunicación es similar a la de las marcas de productos o servicios, dado que es muy sencillo para el consumidor atribuir credibilidad a la marca de un medio reconocido (Schweiger, 2000). El consumidor de información es quien determina, en su rol de consumidor de noticias, la credibilidad de un medio.…”

Section: Concepto De Credibilidad De Los Mediosunclassified

“…La credibilidad se convierte así en uno de los criterios esenciales en la selección de un medio, lo que provoca que los poco creíbles sean rechazados o no tengan incidencia en la conformación de opinión. Que la credibilidad influya en el comportamiento del consumidor y sea un factor decisivo en el éxito periodís-tico y comercial de un medio de comunicación (Schweiger, 2000) lleva a plantearnos cuáles son sus variables determinantes, el proceso para evaluarla, y las características del medio que influyen en su valoración.…”

Section: Introductionunclassified

Credibilidad de los medios de comunicación: análisis de la prensa diaria desde el comportamiento del consumidor

Calvo-Porral¹,

Martínez²,

Juanatey-Boga³

2014

El Profesional de la Informacion

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“…Johnson and Kaye, 2004;Liu, 2004;Schweiger, 2000) conducted in other domains have found that information obtained from online sources is perceived to be less credible than equivalent information obtained from brick-and-mortar sources. Extending this pattern of finding, we propose that a given signal is likely to have higher standalone credibility as an indicator of product quality in a brickand-mortar than an online setting.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Individual effects of product quality signals in the presence versus absence of other signals: differential effects across brick‐and‐mortar and online settings

Biswas

Dutta

Biswas

2009

Jnl of Product & Brand Mgt

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Individual effects of product quality signals in the presence versus absence of other signals: differential effects across brick-and-mortar and online settings Dipayan (Dip) Biswas Sujay Dutta Abhijit (Abe) Biswas Article information:To cite this document: Dipayan (Dip) Biswas Sujay Dutta Abhijit (Abe) Biswas, (2009),"Individual effects of product quality signals in the presence versus absence of other signals: differential effects across brick#and#mortar and online settings"If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -The purpose of this paper is to study the effectiveness of multiple signals. Specifically, the paper investigates how the individual strength of a marketplace signal varies as a function of whether consumers are exposed to that signal alone or in combination with another signal. Design/methodology/approach -The research uses experimental designs to empirically address the research questions. Hypotheses are formulated primarily based on signaling theory and these hypotheses are tested with laboratory experiments using real consumers. Findings -The key finding is that a signal's stand-alone credibility largely determines whether its individual strength would be diluted or augmented by the coexistence of another signal. Further, when signals with different stand-alone strengths coexist, the individual strength of the weaker signal is higher than when that signal is present alone. These effects are observed in brick-and-mortar and online shopping media. Originality/value -Past research reports mixed findings about whether the individual strength of a signal is diluted (dilution effect) or augmented (augmentation effect) by the presence of another signal. This research attempts to resolve this issue, for the first time, by demonstrating that whether dilution effect or augmentation effect occurs depends on the stand-alone credibility of the individual signals in a mix.

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Media Credibility — Experience or Image?

Cited by 101 publications

References 16 publications

Digital Media and Perceptions of Source Credibility in Political Communication

Digital Media and Perceptions of Source Credibility in Political Communication

Credibilidad de los medios de comunicación: análisis de la prensa diaria desde el comportamiento del consumidor

Individual effects of product quality signals in the presence versus absence of other signals: differential effects across brick‐and‐mortar and online settings

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