Introduction. The formation of a media–literate generation is one of the priority directions of Russia's social development. The aim of the study was to develop and implement media education technologies in the process of training future mathematics teachers in order to form their skills in creating visual media texts as effective means of developing sustainable motives for searching and mastering complex mathematical knowledge. Materials and methods. 92 students of I.A. Bunin Yelets State University (Russian Federation) took part in the pilot study in the period from 2020 to 2023. The experimental sample was made up of students of the direction of training "Pedagogical education". The leading method was an expert assessment based on the qualitative and quantitative characteristics of the pedagogical activity of students by school leaders, supervising subject teachers and methodologists in mathematics from the university. Research results. In the study, popular science videos created by future mathematics teachers are presented as an effective didactic tool for the formation of stable motives for the development of complex professional knowledge. Today's students, preparing for the training of the digital generation, born in a saturated information and communication environment, unprecedented impact from the media, should master media educational technologies at the stage of university training and learn how to implement them in the taught subject. The features of the introduction of media educational technologies in the process of teaching mathematics are associated with a new means of teaching – visual media text, made by students based on their knowledge and skills in the field of media, mastering creative activities for the preparation of popular science video products using multimedia capabilities of digital platforms. At the same time, the goals of the academic discipline (mathematics) remain a priority, and media educational tasks only contribute to its achievement. Popular science videos demonstrate their effectiveness in the framework of classes on the methodology of teaching mathematics, as well as in the implementation of automated solutions. Used during the period of pedagogical practice, they, on the one hand, help novice teachers to present complex mathematical material in a fascinating and accessible way, and on the other hand, they serve as evidence of a high level of media educational literacy of the teacher. Conclusion. Practice-oriented plots, which have received a visualized format, establish the wide applicability of mathematical knowledge to modern technologies and multiple aspects of everyday life. They serve as an inexhaustible source of actualization and motivation of educational, research and creative potential of students. Having mastered such technologies, future mathematics teachers are able to easily adapt to the conditions of digitalized education, in which they will have to carry out their professional activities. The author's technological solutions will provide scientists with a reference point for further research in the field of improving technological forms of visual learning, and teachers will have the opportunity to study practical ways of implementing media educational technologies.