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The article is devoted to the issues of promoting Russian scientific journals in the international research area, it describes the historical prerequisites for the recognition of the Russian scientific school by the world scientific community, and provides some characteristics of the national peculiarities of the Russian research culture. Particular attention is paid to the difficulties associated with the fact that some Russian researchers underestimate the necessity for the Russian scientific journals to enter the international databases, the need to increase the citation index of scientists and publish their works in English. The result of this situation is a certain scientific isolationism and Russia’s lagging behind the world trends. The relevance and effectiveness of international scientific integration is shown through the example of the Computer Optics journal. The fundamental points are emphasized that allowed this journal to gain high prestige among the scientists working in the field of computer optics and image processing all over the world. These points include, in particular, compliance with the international standards for reviewing the articles and with the rules of publication ethics, high level of scientific publications, compliance with the requirements for the format of articles and the openness policy. All the above, together with the strategic planning, efficient organization and regulation of the publishing process allowed the journal to achieve good performance in the international scientometric databases Scopus and Web of Science.

The article gives insights into the concept of media competence regarding the profession of an editor of a scientific journal. Currently, the media competence is gaining the same relevance as other important competencies of publishers of scientific periodicals. The ability to find the required information quickly and efficiently, the ability to work professionally with international scientometric databases, a good understanding of the process of promoting a publication in the information environment, an ability to see if the publication corresponds to the research request and bibliographic description - all these and other skills and knowledge become crucial in organizing the work of the editorial staff of a scientific journal. At the same time, it should be recognized that the editorial staff of scientific journals acquire professional media competences directly in the process of work on the basis of their own successful or less successful experience. The country does not have a training system for such personnel, despite the fact that the challenges faced by the publishers are ambitious. These challenges require an integrated approach, including the increase of the media competence of editors of scientific journals.

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