Mediating role of brand app trust in the relationship between antecedents and purchase intentions-Iranian B2C mobile apps

Movahedisaveji, Mohammad Mahdi; Shaukat, Badiea

doi:10.1080/23270012.2019.1699874

Cited by 10 publications

(10 citation statements)

References 59 publications

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“…The researcher utilised the hierarchical multiple regression statistics to analyse the mediating role of behavioural intention factor in this research. A mediator is not a moderator since testing for mediating effect do not involve experiment (Movahedisaveji and Shaukat 2020 ).…”

Section: Discussionmentioning

confidence: 99%

Mediating effect of behavioural intention on podcast acceptance

2020

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This research contributes to knowledge in mediating effect of lecturers’ behavioural intention towards the acceptance of podcasts technology in universities. A cross-sectional quantitative research design was involved in this study. Also, a total of eight hundred and twenty-nine (829) lecturers participated in this research from three different south-west Nigeria Federal universities. The research instrument was titled lecturer’s acceptance questionnaire (LAQ) with a calculated Cronbach’s alpha of .919, which confirmed the instrument validity. The gathered data was analysed by using both descriptive and inferential statistics. The formulated hypothesis was tested at .05 level of significance. The result from descriptive analysis of data suggested that behavioural intention was at a low level among lecturers and the results of hypothesis testing revealed the effect of behavioural intention as partial mediator of podcast acceptance. Based on these findings relevant conclusions and recommendations were suggested in this research.

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Section: Discussionmentioning

confidence: 99%

Mediating effect of behavioural intention on podcast acceptance

2020

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“…Mobile shopping apps combine both utilitarian and hedonic benefits (McLean et al , 2020). Discounts and online coupons can provide utilitarian benefits to users (Movahedisaveji and Shaukat, 2020). In terms of hedonic benefits, the vividness and innovation in how mobile shopping apps present product content, including photos, videos and live video streaming, are hedonic in nature (Chen and Lin, 2018) and can generate entertainment and parasocial interactions.…”

Section: Introductionmentioning

confidence: 99%

Success factors driving consumer reuse intention of mobile shopping application channel

Tseng

Lee

Huang

et al. 2021

IJRDM

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PurposeDue to fierce competition in the mobile retailing market, it is desirable to identify the success factors driving consumers to reuse a mobile shopping application. This research intends to develop a model for mobile shopping app success by integrating an e-commerce systems success (ESS) model and sales promotion benefits and parasocial interaction literatures.Design/methodology/approach302 useable online questionnaires were obtained. The data analysis was conducted using the structural equation modelling.FindingsThe results indicate the validity of the ESS model in predicting consumers' reuse intention of mobile shopping apps where three quality dimensions of system, information and service facilitate both perceived value and user satisfaction, which in turn generates reuse intention. Furthermore, savings and entertainment denoting the utilitarian and hedonic sales promotion benefits have positive impact on perceived value but have no influence on satisfaction. Parasocial intention between consumers and sellers facilitates both value perception and satisfaction.Originality/valueThis research contributes to the mobile retailing literature by identifying the success factors driving consumers' continuance intention of mobile shopping apps. Theoretically, it validates and extends the ESS model in mobile shopping app context by identifying savings, entertainment and parasocial interaction as additional success factors. Based on the findings, two approaches are proposed to suggest mobile retailers design a successful mobile shopping app.

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“…Insights from marketing and branding literature were employed for the building the structure of the model. The notion of 'brand antecedents' was used: antecedents are causes that make customers resonate with a brand (Movahedisaveji and Shaukat, 2020). Similarly, the idea of antecedents has been used in this model in order to test what subjective variables make people feel underemployed.…”

Section: Methodsmentioning

confidence: 99%

Person-Job Fit and Subjective Underemployment in Multinational Companies

Roşca

2022

Proceedings of the International Conference on Business Excellence

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Using a multiple regression analysis, this paper studied existing links between person-job fit and subjective underemployment. Subjective underemployment is a contemporary topic especially in multinational companies, characterized by procedures that often make employees perceive themselves as un-fit with their role. Ten hypotheses were developed in order to test what factors might impact upon subjective underemployment. Results showed that accepting a job out of necessity has got negative consequences on the employee’s perceived fit with the job. On the other hand, positive consequences have been identified for correspondence with the job: the better the skills, qualifications and personality of an employee correspond to the job, the higher the perceived fit. A positive relationship has also been found between net income and job-fit: the higher the income, the better the job fit (or, else said, the lower the perception of underemployment).

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Mediating role of brand app trust in the relationship between antecedents and purchase intentions-Iranian B2C mobile apps

Cited by 10 publications

References 59 publications

Mediating effect of behavioural intention on podcast acceptance

Mediating effect of behavioural intention on podcast acceptance

Success factors driving consumer reuse intention of mobile shopping application channel

Person-Job Fit and Subjective Underemployment in Multinational Companies

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