Pressacademia
 2020
DOI: 10.17261/pressacademia.2020.1334
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Mediating role of consumers attitudes towards content marketing practices on the relationship between the perceived utilities and the content sharing behaviors

Mert İnal1,
Semih Okutan2,
Yeliz Baş3

Abstract: Mediating role of consumers' attitudes towards content marketing practices on the relationship between the perceived utilities and the content sharing behaviors.

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