2011 Help me understand this report
Medicinal brand vs. medicinal product communication in the healthcare market
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“…Because the brand has a more flexible nature than the product, it can easily pass without being affected by environmental factors and barriers/limitations. In contrast, there are risks at various stages of product communication 28 .…”
Section: How Can a Successful Pharmaceutical Brand Be Built?mentioning
confidence: 99%
“…Because the brand has a more flexible nature than the product, it can easily pass without being affected by environmental factors and barriers/limitations. In contrast, there are risks at various stages of product communication 28 .…”
Section: How Can a Successful Pharmaceutical Brand Be Built?mentioning
confidence: 99%
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