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Abstract

Websites offer research groups a powerful tool for self-promotion and dissemination of their research to a diversified audience. The aim of this study is to explore how research groups affiliated to a research institution in a non-Anglophone country compose their websites to achieve visibility and impact and reach multiple audiences. Content analysis of the websites and semi-structured interviews were used to examine the language(s) in which the websites are written and their content. The study shows that through these websites research groups address simultaneously the international disciplinary community and various local audiences and that these audiences shape the choice of language and content. Findings from this study provide insights into new communication and representation practices engaged in by research groups to meet disciplinary goals, requirements for funding, and society’s demands.

Options in the (Semi-)Periphery: A Review of Multilingual Scholars’ Choices of Topics, Methodologies, and Theories in Research and Publishing

“…Likewise, the Sámi scholars in Thingnes' [45] study were working to promote the languages, culture, and values of the Sámi people through their publications on local issues, such as Sámi reindeer husbandry, the linguistic characteristics of Sámi languages, and Sámi-Norwegian bilingualism. Moreover, some European scholars see publishing through digital media such as research blogs and websites as an important means to share their work with the general public, which allowed them to address a variety of topics in mixed languages and genres that may interest and be accessible by non-academic audiences [19,20,67].…”

A Multimodal Move Analysis of Graphical Abstracts in Medicine and Chemistry

“…The study of visual recontextualization strategies of scientific discourse has received some attention in the literature (Hendges & Marques, 2018;Luzón, 2019;Miller, 1998). In the context of science popularization news, Miller (1998) discussed the role of visual elements in a comparison of articles from Science and Nature with their popularizations in Time, Newsweek and The New York Times and popularizations within the academic journals themselves.…”

“…In the context of digital research genres, visual recontextualization strategies have been discussed by Luzón (2019) and categorized into four groups: 1) establishing authority and credibility (through images that show researchers' affiliation, academic settings, and as experts "doing science" using scientific equipment, explaining aspects of their research); 2) supporting arguments and claims (through images that support the narrative, represent uses or applications, provide evidence for what is being said); 3) tailoring information (through images that represent/describe an object mentioned verbally, explain disciplinary procedures through video footage, facilitate understanding of concepts explained verbally by researchers' through symbolic representation); and 4) engaging the audience (through images that represent researchers in everyday situations to create intimacy and involvement, that represent the content mentioned in speech and that show expressions of feelings or emotional reactions).…”

“…The analysis of visual recontextualization strategies in scientific discourse in GAs was inspired by categories proposed in previous work (Hendges & Marques, 2018;Luzón, 2019), but was also based on our first impressions about GAs, because both of us (the authors) are part of the general public to whom these strategies may be addressed. Simultaneously, we both have experience with general conventions of academic discourse of research articles as to the use of color, the types of illustrations used for data visualizations and word highlighting options.…”

“…We would like to thankLuzón (2019) for calling our attention to this definition of recontextualization that explicitly addresses the concept of semiotic mode, particularly relevant to our work with GAs.…”