Mega Event = Mega Impact? Travelling Fans' Experience and Perceptions of the 2006 FIFA World Cup Host Nation

Florek, Magdalena; Breitbarth, Tim; Conejo, Francisco J.

doi:10.1080/14775080802310231

Cited by 111 publications

(79 citation statements)

References 26 publications

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“…Together with the provision of transportation infrastructure and services, these attractions, and facilities all shape the overall tourist experience (MacKay & Crompton, 1988;Prideaux, 2000;Schiefelbusch, Jain, Schäfer & Müller, 2007;Briedenhann, 2011) and affect the intention to return to a sport destination (Shonk & Chelladurai, 2008). The identity of being a fan of a sport team or club exerts much influence in pushing sport event tourists to travel, as proved by researchers over many years (e.g., McCracken, 1989;Wann, 1995;Gibson et al, 2003;Mahony, Madrigal & Howard, 2000;Florek, Breitbarth & Conejo, 2008;Xing & Chalip, 2006, 2009Briedenhann, 2011;Peeters et al, 2014). Some powerful professional leagues attempted to improve their influences by expanding their team recognition and brands through the sale of broadcast rights, team merchandise, and other product extensions overseas (Fay, 2003).…”

Section: Determinants To the Incentives Of Sport Event Tourismmentioning

confidence: 99%

Sport tourism: a comparative analysis of residents from Brazil and Hong Kong

Uvinha

Chan

Man

et al. 2018

RBTUR

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This paper presents a comparative analysis of residents from Brazilian cities and Hong Kong to an incentive of travelling as sport event tourists. The findings from Hong Kong (n=134) and São Paulo (n=151) reveal their different travel incentives, ability and characteristics in terms of annual and infrequent sport events. When determining interest in a sport event, excitement and safety are of paramount concern to respondents from both territories. As sport event tourism does not automatically flourish and remain sustained after the presence of a mega-event, city governments are recommended to react to the preferences of specific market. Resumem: El presente artículo presenta un análisis comparativo entre residentes de Brasil y Hong Kong en lo que se refiere al incentivo para los viajes de turismo deportivo. Los resultados de Hong Kong (n=134) y São Paulo (n=151) revelaron distintos patrones de viajes, habilidades y características en los adeptos de eventos deportivos que lo practican sin frecuencia regular en términos de periodicidad. En ambos países, se contó también que el interés en un evento deportivo está motivado mayoritariamente por elementos como la excitación y la seguridad. Como el turismo deportivo no es fomentado automáticamente y no presenta necesariamente continuidad después de un megaevento deportivo, se recomienda que los representantes gubernamentales de las ciudades sede estén atentos a las investigaciones que indican preferencias establecidas para este nicho de mercado. KeywordsPalavras clave: Brasil. Hong Kong. Turismo deportivo. Megaeventos Deportivos. Turismo de eventos deportivos. Turistas de eventos deportivos.

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Section: Determinants To the Incentives Of Sport Event Tourismmentioning

confidence: 99%

Sport tourism: a comparative analysis of residents from Brazil and Hong Kong

Uvinha

Chan

Man

et al. 2018

RBTUR

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“…ou en un lieu symbolique (par exemple : Porte de Brandebourg à Berlin). Chacun a positionné ces villes en destinationsmarques de tourisme sportif (Florek et al, 2008) grâce aux émotions éprouvées puis racontées. Animant gratuitement et quotidiennement ce micro-espace, les FIFA Fans Fests auraient rassemblé vingt millions de personnes en présence cumulée (FIFA, 2014).…”

Section: Motsunclassified

Exploitation touristique des stades des métropoles d’accueil des Coupes du monde de football (1994-2014)

Chaboche

2016

teoros

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L’accueil d’un Mondial de football favorise-t-il une exploitation des stades qui leur conférerait une centralité urbaine propice à les ériger en pôles de tourisme sportif contribuant aux dynamiques métropolitaines ? Pour résoudre cette question de recherche, la matrice de Bertin permet une analyse multivariée graphique sur 71 des 73 stades hôtes entre 1994 et 2014, selon une approche géographique et aménagiste comparative, longitudinale et pluricontextuelle originale. Des modèles, à forte assise nationale, sont identifiés puis étalonnés selon l’optimum aménagiste et managérial induit par la configuration de la matrice. On observe que de nombreux stades perdent leur centralité urbaine et leur attractivité touristique, chèrement acquises, sitôt le Mondial terminé et influent très peu sur la dynamique métropolitaine. Certains, situés dans de grandes métropoles ou animés par des clubs à forte épaisseur sociohistorique, font figure de hauts lieux par l’imaginaire spatial suscité. Pour les autres, ce qu’il s’y est passé n’est pas assez marquant pour générer du tourisme sportif ultérieurement. Au total, l’excessive déconcentration spatiale des six éditions étudiées dilue les effets touristiques espérés pendant et après le Mondial faute, notamment, d’économies d’échelles suffisantes.

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“…Perception may thus vary among individuals depending, for example, on their experience with the destination (often based on single event), their knowledge about it, their experience with other places, attitudes, expectations, motivations, simplistic stereotypes they hold or their personal goals (Florek et al, 2008). As a result, the audiences" perceptions are often beyond marketers" control.…”

Section: Country Imagementioning

confidence: 99%

“…Due to their attributes they offer a unique basis for creation, support or modification of host country perception. Sport mega events provide impressions of host countries to sports spectators, television viewers and additional indirect audiences (Getz, 1997 As a result, sport mega events offers the opportunity to project the desired image of host country going far beyond the event itself and enable to communicate the country assets that can be attractive for diverse types of audiences such as tourists, students, even investors (Florek et. al, 2008).…”

Section: The Nature and Benefits Of Mega Eventsmentioning

confidence: 99%

Allies or Rivals? Shaping Images of Co-Host Countries via Common Mega Event. The Case of Poland and Ukraine and Euro 2012

Florek

2009

E&S

Self Cite

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ABSTRACT. This paper discusses the determinants of shaping images of host countries through one, shared mega event. In particularly, it presents possible relationships between the overlapping sets of images of event organizer, host countries, host cities and other country's destinations and consequently, between their communication strategies. Identification of the these interdependencies, areas of competition and possible synergies is vital for destinations in order to capitalize on the common mega event -together and separately. The possible benefits and limitations of exploitation of mega event for both countries image purposes are shown through a case study of Poland and Ukraine hosting UEFA EURO 2012.

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Mega Event = Mega Impact? Travelling Fans' Experience and Perceptions of the 2006 FIFA World Cup Host Nation

Cited by 111 publications

References 26 publications

Sport tourism: a comparative analysis of residents from Brazil and Hong Kong

Sport tourism: a comparative analysis of residents from Brazil and Hong Kong

Exploitation touristique des stades des métropoles d’accueil des Coupes du monde de football (1994-2014)

Allies or Rivals? Shaping Images of Co-Host Countries via Common Mega Event. The Case of Poland and Ukraine and Euro 2012

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