Memorable experience, tourist-destination identification and destination love

Abstract

Purpose This paper aims to investigate the impact of memorable destination experience and destination attractiveness on tourist-destination identification and destination love. It also investigates the moderating role of gender. Design/methodology/approach Using the cluster sampling method, the study selected cities of a developing country with the most popular destinations. A questionnaire survey was used to collect data from a sample of foreign and domestic tourists. To test the research model, a covariance-based structural equation modelling approach was adopted. Findings According to the results, destination attractiveness and memorable experience had a positive effect on tourist-destination identification. Similarly, tourist-destination identification positively influenced destination love. In addition, destination love impacts the intention to revisit and word-of-mouth. Finally, the results indicate that gender moderates some of these relationships. Originality/value Understanding what items can create strong bonds between destination and tourist is of great importance. By providing a validated conceptual model that traces the relationship between memorable experience, destination attractiveness and tourist-destination identification through cognitive, affective and evaluative dimensions, this study attempts to answer prior calls for examination from the viewpoint of tourism scholars.

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“…Hwang et al (2021) concluded that brand experience has an indirect effect on brand identification through brand satisfaction. Shafiee et al (2021) studied memorable destination experiences and found that such experiences engender the destination identity. From the customer and brand relationship perspective, Kumar and Kaushik (2020) identified that various brand experiences have a determining influence on the brand identification with a product or service brand.…”

Assessing place experiences in Luton and Darlington on Twitter with topic modelling and AI-generated lexicons

“…Affective experiences can be mild and intense (Beckman et al, 2013); they can be positive (e.g. joy, happiness, love, excitement, romantic and contentment) or negative (frustration, anger and JPMD 17,1 disgust) (Shafiee et al, 2021;Trauer and Ryan, 2005). They are at the heart of place experience because people long for emotional or hedonic experiences (Lugosi and Walls, 2013).…”

“…Spectacular experiences also include housed iconic attractions and buildings (Maitland, 2010). These experiences are important because they make places more memorable and successful Assessing place experiences (Hudson and Ritchie, 2009;Shafiee et al, 2021). Indeed, not all experiences are spectacular; many experiences are mundane, banal and quotidian (Edensor, 2007;Lugosi and Walls, 2013).…”

“…They are at the heart of place experience because people long for emotional or hedonic experiences (Lugosi and Walls, 2013). Strong affective experiences can form intimacy associated with a place and imprint the place in people’s memories (Shafiee et al , 2021; Trauer and Ryan, 2005).…”

Factors Affecting the Memorable Experiences of Chinese Customers in Duty-Free Shopping

“…Memorable and positive experiences are closely related to behavior, consumption decisions, evaluation, trust, and preferences of consumers (Braun-LaTour et al, 2007; Lechner & Paul, 2019; Ratnayake et al, 2010). Memorable experience is an essential element in creating value in the tourism industry (Cornelisse, 2018; Mittal et al, 2022; Shafiee et al, 2021; Williams, 2006). For tourists to feel satisfied, they should feel positive emotions that lead to memorable experiences, which in turn impact their decision making process in the future (Chandralal & Valenzuela, 2015).…”