Additional research has further recognized differences in communication styles between male and female coaches and the sub sequent expectations of their athletes. For instance, male coaches use more punishment toward their athletes than female coaches do. In addition, there are differences in how male and female athletes react to these different communication styles. In particu lar, male players are more likely to be punished by using guilt messages than are female athletes.Within the context of enhancing the effective ness of sports coaching, Lee, Chelladurai, and Kim (2015) presented a model on emotional labor in coaching. Within the model, external elements of the environment (e.g., sporting culture, popularity of the sport, media influence) interact with internal elements (e.g., type of sport, level of competition, gender of the team/coach) to influence coaching emotions and thus, from a holistic perspective, the communication process. Examples of individual differences and emotions in communication styles among sports coaches abound. Some coaches are much more boisterous in their communication habits (e.g., former New York Jets and Buffalo Bills head coach Rex Ryan), whereas others are much more laid back and low key (e.g., New York Jets head coach Todd Bowles; Bondy, 2016;Shpigel, 2015). From an athlete perspective, twotime Super Bowl-winning quarterback Eli Manning is known for a similar laidback communication approach (Branch, 2007), whereas Drew Brees, also a Super Bowl winner, infamously leads pregame chants that can be called anything but laid back (Battista, 2009).Generational differences also must be accounted for with regard to differences among coaches in the communication process. For example, a middleaged coach (with an autocratic "I'm in charge" approach) instructing a teenage athlete (who perhaps has a more collaborative preference) presents another dynamic set of challenges to the coach-athlete relationship. Furthermore, and in acknowledgment of individual differences within this dynamic socialecological view, not all athletes prefer harmonious communication all of the time. Sagar and Jowett (2012) noted that,