Meningkatkan Kinerja Pemasaran Hotel dengan Memanfaatkan Nilai Pelayanan Ergo-ikonik

Abstract

The present study aims to support the hypotheses proposed in the research model to prove the fact that the suggested variables can contribute towards performance improvement. The study offers a novel variable namely ergo-iconic service value. The object of this study includes 118 three-star hotels located in the business districts of the Special Capital Region of Jakarta and West Java. The study used questionnaires that were distributed to hotel managers to acquire research data. The ergo-iconic service value as a mediating variable is proven to improve the marketing performance of the hotels. Other variables, namely, the ability to implement management system certification and the ability to adapt to technology also increase the mediating role of ergo-iconic service value. The hypotheses are empirically proven as all three variables successfully improved the hotels' marketing performance. The current research also shows that the role of humans is still significant, and human presence is required to improve performance despite the fact that we are currently at the Industry 4.0 era; in this case, not all activities should be taken over by robots.

Membangun Keberanian sebagai Tourism English Public Speaker untuk Generasi Muda Bulukumba

“…Pemerintah dan pihak swasta yang terkait dengan pariwisata sudah waktunya pula untuk menyiapkan diri, mendasain dan mengembangkan objek wisata menjadi menarik, ketersediaan hotel dan layanan yang brnilai ergo-ikonik agar wisatawan berkesan dan ingin datang kembali (Andriyansah et al, 2020). Tugas tersebut bukan saja menjadi tugas pemerintah saja, semua pihak wajib turut andil dan berkepentingan membuat wisatawan menjadi nyaman untuk berwiasta ke Bulukumba, oleh karena itu perlu meyiapkan SDM yang dapat berkomunikasi dengan wisatawan tersebut (Jefrizal et al, 2021).…”

Improving ‘TAS’ Performance With Competence, Implementation of SOP, Work Environment and Utilization Of Ergo-Iconic Service Value

“…Utilization of Ergo-iconic Service Values can encourage performance improvement. Research from Andriyansah et al (2020) states: there are three driving variables to increase the performance of marketing employees at hotels, including: management certification implementation skills, technology adaptation skills and the value of ergo-iconic services to be mediating variables capable of providing impetus in improving hotel marketing performance and Intellectual Alibity the role of humans is not fully replaced by robots in the era of the industrial revolution 4.0.…”

“…There is a positive and significant correlation or influence between Ergo-Ikonic Services on TAS performance. Research Andriyansah et al (2020), states the value of ergo-iconic services as a mediator to provide impetus for increasing hotel marketing performance. 5.…”

Meningkatkan Faktor-Faktor Kepuasan Pelanggan Perusahaan Retail Dengan Nilai Ergo-Ikonik Dan Lingkungan Layanan

“…Salah satu yang harus diperhatikan untuk mencapai pelayanan yang sempurna adalah nilai ergonomi ikonik. (Andriyansah et al, 2020). Semakin berkembangnya mobilitas masyarakat tentu berdampak kepada kebutuhan yang makin kompleks.…”

“…Sehingga bagi setiap perusahaan perlu memberian perhatian dengan baik pada implementasi kemampuan agar konsumen bisa mendapat kepuasan. (Andriyansah et al, 2020) Teori Lingkungan layanan (Servicescape)…”