By using daily unaware, daily aware, and retrospective self-reports, this study allowed the investigation of 1) self-reports of moods and behaviors across the menstrual cycle under different conditions of awareness and type of recall, 2) social cycles for men and women, and 3) correlations between neuroticism and self-reports of moods and behaviors. Results indicate that 1) retrospective self-reports cannot be used as evidence of PMS, 2) a social cycle exists for both sexes, and 3) discrete symptomatology in discrete phases of the menstrual cycle cannot be dismissed as neuroticism.