Meshworked reputation: Publicists’ views on the reputational impacts of online communication

Investigating social media conversations: Towards implementing an online reputation management framework for NPOs

“…These three aspects go hand-in-hand with closely related factors, such as code, medium, context, feedback and interference. Reputation management models include concepts like listening and engaging (Aula & Mantere 2008). Thus, the online reputation management framework that is proposed is a combination of traditional communication models and contemporary online reputation models.…”

“…According to Larkin (2003) and Dowling (2006), reputation is built on trust and belief and on the experiences and opinions of the public (Aula & Mantere 2008;Portmann et al 2014). In the commercial world, reputation appears to have become a "Cinderella" asset.…”

“…Online reputation is a perceptual identity formed through the collective perceptions of others; it also represents an organisation's past actions and prospects, which are all visible online. Aula and Mantere (2008) identified the tension between two competing discourses on organisational reputation, namely the financial value-driven capital discourse and the meaning-driven interpretive discourse. This means the difference between the "show me the money" concept and the idea that reputation has power beyond the monetary.…”

“…The strategic management of reputation requires an understanding of an organisation's internal and external environment. Aula and Mantere (2008) use the communicative metaphor of an arena to describe the environment in a market of meaning. Organisations interact with their stakeholders in different types of arenas where interactions create mental impressions.…”

Online reputation management for improving marketing by using a hybrid MCDM model

“…This paper shows the specific process of carrying out ORM, the influential weights of criteria for ORM, and evaluating the performances in professional services of marketing under the full consideration of ORM by a hybrid multiple criteria decision making (MCDM) model. Previous studies regarding about ORM focused on considering solely what factors would influence online reputation [1,22,35] and reputation management [6,9,23]. However, decision making needs consideration of multiple criteria, which are interdependent and feedback in real world.…”