Performance of filled rubber, which depended on the application such as tires, engine mounts, belts, seismic isolation rubber and rubber rollers, was described in conjunction with properties, i.e. strength, elasticity, viscosity, hardness, durability, weather resistance, conductivity, etc. Factors to control the properties were discussed in detail, which was associated with the amount of filler, the primary structure of filler, the secondary structure of its aggregate, and its distribution. In particular, the properties were related to rubber-rubber, rubber-filler and filler-filler interactions, which were inherently held in the filled rubber. The state of art technology and evolutionary prospect were described to control performance of tires, engine mounts, belts, seismic isolation rubber, rubber rollers and so forth. Key Words: Rubber / Carbon black † E-mail: kawahara@mst.nagaokaut.ac.jp