Message framing and individual traits in adopting innovative, sustainable products (ISPs): Evidence from biofuel adoption

Moon, Sangkil; Bergey, Paul K.; Bove, Liliana L.; Robinson, Sandra L.

doi:10.1016/j.jbusres.2016.01.029

Cited by 52 publications

(39 citation statements)

References 64 publications

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“…In the first stream of research, biofuel supply chain management has been studied [21,22]. The second stream of research has focused on the drivers of biofuel adoption [23][24][25]. However, these studies have investigated the drivers from the perspective of the customers and not the firm.…”

Section: Introductionmentioning

confidence: 99%

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Barriers of Biodiesel Adoption by Transportation Companies: A Case of Malaysian Transportation Industry

et al. 2019

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The need to develop an alternative fuel to fossil fuel is growing day by day, especially for the transportation industry, as the supply of fossil fuels is limited and is depleting at a rapid rate. One available resource that has emerged recently is biodiesel. However, the usage of biodiesel is very low among transportation companies. An investigation into the barriers of adopting biodiesel by transportation companies is the focus of the present study. A survey of 147 transportation companies in Malaysia was undertaken, and the data gathered were analyzed using partial least squares technique. Lack of government support, lack of environmental–commercial benefits, and lack of competitive pressure were found to be the barriers to biodiesel adoption. The results also indicated that differentiation strategy moderates the impact of lack of government support, lack of customer demand, lack of environmental-commercial benefits and lack of competitive pressure on biodiesel adoption. The results of this study could benefit policy makers by providing them key focus areas in which they can modify their strategies to actively and successfully promote the use of biodiesel among transportation companies in developing countries.

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Section: Introductionmentioning

confidence: 99%

“…However, these studies have investigated the drivers from the perspective of the customers and not the firm. For example, Moon et al [23] investigated the effects of individual traits, retailer choice attributes and message framing on customers' intentions to adopt biofuel.…”

Section: Introductionmentioning

confidence: 99%

Barriers of Biodiesel Adoption by Transportation Companies: A Case of Malaysian Transportation Industry

et al. 2019

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“…Regardless of the fact few studies show that end use price of sustainable and traditional resources is approximately same. For the organizations it can be reason to see the advantages over support of government policies (Moon, Bergey, & Robinson, 2016). So, with the development of system we can manage process and procedures, price, can reduces the outputs of unsustainable products and can also achieve the minimum use of resources.…”

Section: Hypothesis Developmentmentioning

confidence: 99%

How the adoption of sustainable technology affects the organizational performance of SMEs in Thai Sports industry

Saengchai¹,

Mitprasat²,

Jermsittiparsert³

2019

Journal of Human Sport and Exercise - 2019 - Summer Conferences of Sports Science

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In the current study we have tested the model of modern theoretical research for the adoption of sustainable technology and by the adoption organization's expected outcomes. We have investigated the four factors government aid, organizational belief, organizational influences and organizational attitudes to see how these factors affect the decisionmaking process of the organizations with the adoption of sustainable technology. The study is carried out on the sports SMEs of Thailand. The final sample comprises of 317 respondents and SEM-PLS is used to analyse the data The results of the current study have supported the theoretical model of advanced research for the adoption of sustainable technology and confirmed the comparative contribution of the independent variables to the acceptance of changes in organizational sustainable technology. The study highlights that As SME's are important for the Thai economy so they can improve the organizational performance by adopting the sustainable technology. The government of Thailand has started to provide special trainings and incentives which will boost the nonstop contribution with innovation. The results of the current study will contribute to an improved theoretical consideration of the antecedents which effect the adoption of sustainable technology and its apparent outcomes. It provides practical implications for the NGOs and government as well. We have combined the Multiple variables in a single study which were used by different scholars in adoption related studies.

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“…These explorations, such as the pedagogical approach taken by Lockrey and Johnson (2013) or the cases undertaken by Keskin, Diehl and Molenaarbut (2013)may differ in their scope by their very nature. The idea of 'environment' and its central role in sustainability is not a limiter, though most present research and its applications such as the work by Moon et al, (2016); Manda et al, (2016); Küçüksayraç, 2015;Keskinet al (2013); Rashid et al, (2013) or Bereketli and Genevois (2013), is in the area of societal sustainability via energy transformations, resource conservation, the applications and engineering particulars thereof. However, the tools or methods put forth by this type of research tend to be applicable for very specific relationships or circumstances, or as in some cases more prevention-focussed than proactive solution-seeking (Bullard and Manchanda, 2013;Zhang et al, 2013).…”

Section: Development Of Research Area and Gapsmentioning

confidence: 99%

“…In this research the attributes of sustainable products are hypothesized to play an augmenting role to the concept of re-engineering products for rebirth, a better life-cycleand eventually better organizational performance. This may be studied by virtue of how attractive the adoption of such products may appear to the consumer, in the following manner (Guo, 2008, Langley et al, 2012Moon et al, 2016). In understating the mechanisms of adoption, studied well in the extant literature, and examining the potential for a link between these and how sustainable products might be received (adopted) by customers, a relationship may be established between such products and the relevant dimensions of performance of a firm.…”

Section: Attributes Of Sustainable Productsmentioning

confidence: 99%

Sustainable Product Development and its Effect on Performance in High-Technology Firms

Mann¹

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The widely acknowledged need for sustainable development has impacted not only countries and society but also organizations and how they conduct business.While literature has focussed on the environmental impact of organizations and people, as well as how to model the design of products to be environmentally sustainable; not many have focussed on how to develop products that are sustainable for the organization. This study endeavours to understand how organizations can aim their sustainable-product development processes so as to create sustainable products. It is posited that the strategic orientation of an organization influences the sustainable-product development processes that take place, which in turn impact the attributes of the product(s) being developed as well as the performance of the organization. This study consists of two parts; the first is exploratory in nature. Most of the research originates from the field of new product development and is tested in the context of sustainable products. In the second part, the study conducts an empirical survey to confirm the learning from the exploratory study. Thisresearch is important since it provides essential insights into how organizations develop products that are sustainable in nature by incorporating changes at the strategic level.iii

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Message framing and individual traits in adopting innovative, sustainable products (ISPs): Evidence from biofuel adoption

Cited by 52 publications

References 64 publications

Barriers of Biodiesel Adoption by Transportation Companies: A Case of Malaysian Transportation Industry

Barriers of Biodiesel Adoption by Transportation Companies: A Case of Malaysian Transportation Industry

How the adoption of sustainable technology affects the organizational performance of SMEs in Thai Sports industry

Sustainable Product Development and its Effect on Performance in High-Technology Firms

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