Metáforas No Processo De Objetivação De Representações Sociais

Abstract

1Direito autoral e licença de uso: Este artigo está licenciado sob uma Licença Creative Commons. Com essa licença você pode compartilhar, adaptar, para qualquer fim, desde que atribua a autoria da obra, forneça um link para a licença, e indicar se foram feitas alterações. Palavras-chave: representações sociais; objetivação por metáforas; análise do discurso retórico; agentes educativos. METÁFORAS NO PROCESSO DE OBJETIVAÇÃO DE REPRESENTAÇÕES SOCIAIS METÁFORAS EN EL PROCESO DE OBJETIVACIÓN DE REPRESENTACIONES SOCIALES METAPHOR IN THE PROCESS OF SOCIAL REPRESENTATIONS OBJECTIFICATION RESuMENEste trabajo destaca el papel de las metáforas en el proceso de objetivación de representaciones sociales, considerándolas nociones básicas para la comprensión de las teorías del sentido común. Hoy en día, con el continuo surgimiento de nuevos objetivos sociales, las metáforas facilitan y economizan el tiempo y el esfuerzo cognitivo de la practica comunicativa. La articulación propuesta se ejemplifica a partir de la pesquisa anterior que utilizó la metodología del Modelo de Estrategia Argumentativa (MEA) para el análisis del discurso sobre el Estatuto de los Niños (Crianças) y Adolescentes -ECA. Esa metodología busca no solo la estructura del discurso, o sea los tipos de argumentos y su fuerza argumentativa, sino principalmente las intenciones de los oradores, cuando argumentan buscando persuadir a un auditorio específico. Los resultados ponen en evidencia las metáforas utilizadas por diferentes grupos de agentes sociales, por ejemplo, juez por bombero, para organizar y justificar actitudes y praxis Palabras clave: representaciones sociales; objetivación mediante el uso de metáforas; análisis del discurso retórico; educadores sociales. ABSTRACTThis paper highlights the role of metaphors within the process of objectification of social representations, taking in account the key notions for understanding the folk theories. Nowadays, the continuous birth of new social objects the metaphors facilitate and economize time and cognitive effort of communicative pragmatics. Previous research utilized the Model of Strategy Argumentative (MSA) as a methodological way to analyze the discourse about the Child and Adolescent Law (CAL). This methodology seeks not only the structure of discourse, the types and strength of arguments, but also and mainly the speaker intention while arguing trying to persuade a specific auditory. Findings showed that different groups of social agents used metaphors like judge as fireman, to organize, orient and justify their posture and praxis related to the object CAL.

Social invisibility and discrimination of Roma people in Italy and Brazil

“…Therefore, the objectification of the social representations of Roma, as our data have shown, seems to be anchored in meanings guided by different semantic patterns (Bonomo & Souza, 2010;Castro & Castro, 2018;Fontanella et al, 2016;Ordaz & Vala, 1997;Pérez et al, 2007): the personification of the Roma is based on characters from the artistic universe and elements that make up this scenario. This study shows that, once again, the discourse on Gypsies portrayed in the press is largely stereotyped: what persists is the image of the 'Gypsy' as the 'child of the wind' who enjoys freedom in love and spirits, has innate artistic talents and cherishes the small things in life: the 'pervasive' myth about Roma culture.…”

“…Two interdependent processes are at play in the genesis of social representations: (i) objectification, which allows individuals to simplify information, via the materialization of ideas and/or concepts into something concrete, making reality more tangible; and (ii) anchoring, a process by which the unfamiliar is classified and accommodated within a system of more familiar categories (Moscovici, 2012;Sammut et al, 2015;Vala & Castro, 2013). Studies that focused on the analysis of sociogenesis have contributed to the debate on numerous psychosocial processes, such as the role of metaphors in the justification of social practices (Castro & Castro, 2018), the processes of discrimination and ontologization of ethnic minorities (Pérez et al, 2007), the personification or figuration of social objects such as suicide (Ordaz & Vala, 1997), the naturalization of history and collective memories (Hakoköngäs & Sakki, 2016), or even the relationship between iconic dimension and affective field in the identity context (Bonomo & Souza, 2010).…”