Metaphorical Expression of Bahasa Aceh in Trumon of South Aceh: Ecolinguistics Study

Nuzwaty, Nuzwaty; Mbete, Aron Meko; Setia, Eddy; Zein, T Thirhaya

doi:10.9790/0837-191133237

Cited by 4 publications

(5 citation statements)

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“…This assumption is confirmed by the view that language is not only a tool for interacting with other humans but also for talking about the world, both the outside world (inanimate objects, living things, and events) and the human inner world (thoughts, beliefs, and feelings), [4]. Another opinion supporting this assumption is that language can contribute to preserving the environment [1]. In addition to the crucial function of language itself, the existence of language is believed to precede the presence of science [5].…”

Section: Introductionmentioning

confidence: 78%

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The Dominance of the ke-afo-an Ecolexicon Category

Umiyati¹,

Hulu²,

Mbete³

2023

Proceedings of the 2nd International Student Conference on Linguistics (ISCL 2022)

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The Nias language that records the cultural richness of Nias is afoness. Ke-afo-an is a mixture of five entities originating from nature or the environment, which are often used as snacks or cigarettes by residents living in the Nias archipelago's geographical area. This research aim isa to know the dominance of the ke-afo-an ecolexicon category. This study was designed with a mixed methods research approach (qualitative and quantitative). Based on the results and discussion above, there are three syntactic categories in the afo-an ecolexicon, and the most dominant category is the noun category, with a lexicon of 42 or 61%. Furthermore, based on environment, the noun lexicon that dominates is the biotic noun lexicon with 26 lexicons or 62% (flora = 23 or 55% and fauna = 3 or 7%). Finally, based on grammatical form, ecolexicon in the form of derivatives dominates with 46 or 67% of lexicons.

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Section: Introductionmentioning

confidence: 78%

“…Humans will die without oxygen, as well as humans will die without language and environment [1]. It is believed that this analogy is not exaggerated when it refers to the functions of language, which are essential in the survival of humans of this nature.…”

Section: Introductionmentioning

confidence: 99%

The Dominance of the ke-afo-an Ecolexicon Category

Umiyati¹,

Hulu²,

Mbete³

2023

Proceedings of the 2nd International Student Conference on Linguistics (ISCL 2022)

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“…Ecolinguistics also unveils the use of rhetorical devices such as metaphors for the sake of commercial discourses. In commercial addresses, metaphors play a crucial role in engaging the customers and persuading the audience to purchase a product (Nuzwaty, Setia, & Zein, 2014). Metaphors have a persuasive function for this genre.…”

Section: Literature Reviewmentioning

confidence: 99%

An Ecolinguistic Analysis of the Use of Metaphor to Enhance the Value of Products in Advertisements

Ahmed

Ain

Ghilzai

2021

HSSR

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Purpose of the study: The study investigates metaphors in advertisements from the perspective of ecolinguistics. It focuses on the reasons for which the manufacturers use metaphors for the advertising of their products. It also aims to find the role of metaphor in arising feelings of the consumers towards the products. Methodology: The data have been collected from the official website of four multinational companies named A, B, C, and D. Only thirteen advertisements are analyzed in this research. The selection is made based on the use of metaphor in the advertisements—theory of Conceptual metaphor by Lakoff and Johnson (2008) and Stibbe (2015)’s Model of encolinguistic analysis guided the mode of the present research. Main Findings: It is found that the manufacturers make use of metaphors to grab the attention of the audience towards the product through its sensual appeal. Moreover, the advertising agencies assign some other entity qualities through meta help in the positive evaluation of their products’ value. Application of the study: Since the research analyzes metaphors in advertisements, it helps educate the common masses about metaphors and their impact on the customers’ feelings. The affiliation of the advertised products with positive qualities or entities makes the product the right choice for the audience and enhances its value. Novelty/ Originality of the study: The study is novel because it investigates the reasons for using metaphors in advertisements and how it helps the manufacturers persuade consumers to buy their products. The use of metaphor enhances the value of the products. In contrast, the consumers overlook the product’s importance and get the product’s illusion as something bringing feelings of joy and pleasure to the consumers.

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“…Humans will die without oxygen, as well as humans will die without language and environment [1]. It is believed that this analogy is not an exaggeration when referring to the functions of language, which are essential in the survival of human life in this world.…”

Section: Introductionmentioning

confidence: 99%

“…This assumption is emphasized by the view that language is not only a tool to interact with other humans but also to talk about the world, both the external world (inanimate objects, living things, and events) and the world within humans (thoughts, beliefs, and feelings). Another opinion supporting this assumption is that language can contribute to preserving the environment [1]. In addition to the crucial function of language itself, the existence of language is believed to precede the presence of science [4].…”

Section: Introductionmentioning

confidence: 99%

Syntax Category of Existence Ecolexicon ke-afo-an in Central Nias Language

Hulu¹,

Mbete²,

Umiyati³

2023

Proceedings of the 2nd International Student Conference on Linguistics (ISCL 2022)

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The Nias language that records the richness of Nias culture is ke-fo-an. Ke-fo-anis a mixture of five entities originating from nature or the environment that are often used as snacks or cigarettes by residents who live in the geographical area of the Nias archipelago. The five main ke-fo-anentities are fino (betel nut), gambe (gambir leaf), becua (lime), tawuo (betel), and bako (tobacco). The purpose of this study is to describe the syntactic category of the afo-an ecolexicon in the Central Nias Dialect. This research was designed with a mixed methods research approach (qualitative and quantitative). The result shows There are 3 syntactic categories that exist in the afo-an tradition, namely, noun, verb, and adjective categories. Examples of noun categories are the word from madawa 'knife' and the noun phrase cucu wole 'pelocok kinang' which has a syntactic construction, core noun + modifier noun. Furthermore, examples of categories of verbs are such as the original word 'chew' and the phrase mamici 'concealing' which has a syntactic construction, prefix as a modifier element + verb as a core element. Examples of adjective categories are the origins of olombanö 'dizzy' and afoe 'sepat'.

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Metaphorical Expression of Bahasa Aceh in Trumon of South Aceh: Ecolinguistics Study

Abstract: This study aims at describing metaphors of Bahasa Aceh that used by the language community in

Cited by 4 publications

References 1 publication

The Dominance of the ke-afo-an Ecolexicon Category

The Dominance of the ke-afo-an Ecolexicon Category

An Ecolinguistic Analysis of the Use of Metaphor to Enhance the Value of Products in Advertisements

Syntax Category of Existence Ecolexicon ke-afo-an in Central Nias Language

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