Metaphors and Ideology – Gendered Metaphors in Economic Discourse

Silaški, Nadežda

doi:10.2478/v10320-012-0019-4

Cited by 10 publications

(15 citation statements)

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“…These 'solutions' are proposed in the very structure of metaphor and thus need not be expressed out rightly or explicitly. The ideological implications of the use of metaphor in the business press have also been explored in Fairclough (1989Fairclough ( , 1992, Dirven and Frank (2001), Mussolf (2004), goatly (2007), Negro Alousque (2011) and Silaski (2012).…”

Section: When Bears Feast and Bulls Run Free 249mentioning

confidence: 98%

When bears feast and bulls run free: Bridging the gap between metaphor theory and core ideals in journalism practice in financial news reporting

Shimek

2016

Journal of Applied Journalism &Amp; Media Studies

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Research in Cognitive Linguistics, Discourse Analysis and FrameAnalysis has demonstrated that the use of metaphor in news reporting influences and affects how readers understand economic realities and their subsequent behaviours as consumers. However, to what degree are these advances reflected in the policies of financial news reporters and their editors? Analysing a corpus of journalism practices, ideals, principles and ethics declarations of the major and representative financial news media sources, this research seeks to determine whether metaphor is contemplated in their journalism policies and, if so, how. With the exception of a brief mention of metaphor in Reuters, the results appear to indicate a gap between metaphor theory and journalism praxis. Across the board, metaphor is not taken into account and thus no considerations are offered for its effective and ethical use. This research attempts to bridge the gap by identifying core common ethical principles in journalistic practice and how awareness and conversation between metaphor theorists and financial news reporters and their editors concerning metaphor would further the pursuit of core journalism standards to ultimately better serve the needs of news consumers.

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Section: When Bears Feast and Bulls Run Free 249mentioning

confidence: 98%

When bears feast and bulls run free: Bridging the gap between metaphor theory and core ideals in journalism practice in financial news reporting

Shimek

2016

Journal of Applied Journalism &Amp; Media Studies

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“…As for the second factor, the timeframe is also important for the study, as it consists in a critical political period: the previous week to the national elections of 2015 in both countries of study (the United Kingdom and Spain). Ideology and metaphor combined have been previously studied (Dirven 1990;Goatly 2007;Silaski 2012; Díaz-Peralta 2018; among others), but few scholars have located the analysis in a specific or delimited time frame like this one aimed at doing.…”

Section: Introduction: Metaphor As An Element Of Media Discoursementioning

confidence: 99%

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mentioning

confidence: 99%

“…Considering the strong effect it has on the discourse participants and how it can persuade them towards one side, action, or thought (Charteris-Black 2004, Silaski 2012, it is necessary to study it when the timeframe and the discourse where it is used are ideologically loaded. Based on recent studies on metaphor in economics (Alejo 2010, Herrera-Soler and White 2012, Soares da Silva et al 2017, metaphor in the press (Koller 2004/2008) and metaphor and ideology (Goatly 2007, Silaski 2012, this article presents a corpus-based study of metaphor in reports of economic affairs in the English and Spanish press during the pre-election week of 2015. The corpus (about 160,000 words) consists of reports published by six newspapers that support different political spheres (left, centre and right): The Guardian, The Independent and The Telegraph in English, and Público, El País and ABC in Spanish.…”

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confidence: 99%

“…Teniendo en cuenta el efecto que tiene en los participantes del discurso y cómo puede persuadirles hacia un lado, acción o pensamiento (Charteris-Black 2004, Silaski 2012), es incluso más urgente estudiarla cuando el marco temporal y el discurso en el que se usa están cargados de ideología. Basado en recientes estudios sobre metáfora y economía (Alejo 2010, Herrera-Soler y White 2012, Soares da Silva et al 2017), metáfora en la prensa (Koller 2004/2008) y metáfora e ideología (Goatly 2007, Silaski 2012, este artículo presenta un estudio de corpus de metáforas en noticias de índole económica en la prensa española y británica durante la semana pre-electoral de las elecciones generales de 2015. El corpus (que contiene unas 160.000 palabras) consiste en noticias publicadas por seis periódicos que apoyan diferentes ideologías políticas (izquierda, centro y derecha): The Guardian, The Independent y The Telegraph en inglés, y Público, El País y ABC en español.…”

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Ideology, metaphor and persuasion in times of elections: a corpus-based study of British and Spanish economic reports

Gil

2019

Complut. j. Engl. stud.

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Metaphor has been studied as a pervasive and intrinsic discourse tool over the last decades in many different types of discourse (Lakoff and Johnson 1980, Semino 2008, Kövecses 2010. Considering the strong effect it has on the discourse participants and how it can persuade them towards one side, action, or thought (Charteris-Black 2004, Silaski 2012, it is necessary to study it when the timeframe and the discourse where it is used are ideologically loaded. Based on recent studies on metaphor in economics (Alejo 2010, Herrera-Soler and White 2012, Soares da Silva et al. 2017, metaphor in the press (Koller 2004/2008) and metaphor and ideology (Goatly 2007, Silaski 2012, this article presents a corpus-based study of metaphor in reports of economic affairs in the English and Spanish press during the pre-election week of 2015. The corpus (about 160,000 words) consists of reports published by six newspapers that support different political spheres (left, centre and right): The Guardian, The Independent and The Telegraph in English, and Público, El País and ABC in Spanish. From a Critical Metaphor Analysis perspective (Charteris-Black 2004), the study starts from the hypothesis that the political stand of each newspaper might condition the metaphors. Indeed, metaphors pointing at certain side of political spheres appear in all the sub-corpora of the study, but in distinctive ways, as will be shown. In any case, critical factors such as cognitive and cultural reasons beyond the political stand of the media in question need to be acknowledged as well, which conveys further and more comprehensive analyses.[es] Ideología, metáfora y persuasión en tiempos de elecciones: un estudio de corpus de noticias económicas en prensa británica y española Resumen. La metáfora como herramienta constante e intrínseca del discurso en diferentes ámbitos ha sido objeto de estudio durante las últimas décadas (Lakoff y Johnson 1980, Semino 2008, Kövecses 2010. Teniendo en cuenta el efecto que tiene en los participantes del discurso y cómo puede persuadirles hacia un lado, acción o pensamiento (Charteris-Black 2004, Silaski 2012), es incluso más urgente estudiarla cuando el marco temporal y el discurso en el que se usa están cargados de ideología. Basado en recientes estudios sobre metáfora y economía (Alejo 2010, Herrera-Soler y White 2012, Soares da Silva et al. 2017), metáfora en la prensa (Koller 2004/2008) y metáfora e ideología (Goatly 2007, Silaski 2012, este artículo presenta un estudio de corpus de metáforas en noticias de índole económica en la prensa española y británica durante la semana pre-electoral de las elecciones generales de 2015. El corpus (que contiene unas 160.000 palabras) consiste en noticias publicadas por seis periódicos que apoyan diferentes ideologías políticas (izquierda, centro y derecha): The Guardian, The Independent y The Telegraph en inglés, y Público, El País y ABC en español. Desde una perspectiva del Análisis Crítico de la Metáfora (Charteris-Black 2004), el estudio parte de la hipótesis de que el sesgo polí...

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National vs international cartoons depicting Catalonia’s independence process in the press

Muelas-Gil

2021

Discourse Approaches to Politics, Society and Culture

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Given the key role played by political metaphors in multimodal discourse, the objective of the study is twofold: first, to contrast the main source domains used by the national and the international press in a sample of political cartoons depicting Catalonia’s independence process (September-November 2017). Second, to critically analyse the political and cultural (mis)conceptions behind the cartoons and their potential implications on the international audience’s perception of Spain. This study draws upon the groundings of Kress and van Leeuwen’s multimodal critical discourse analysis and Charteris-Black’s critical metaphor analysis in order to address Critical Multimodal Metaphor Analysis. The results show relevant differences in terms of source choice by the international vs. national press, since the former makes use of sources that are absent in the later, and vice versa. This study supports the claim of a critical multimodal metaphor analysis to examine political metaphors in multimodal communication.

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Metaphors and Ideology – Gendered Metaphors in Economic Discourse

Cited by 10 publications

References 5 publications

When bears feast and bulls run free: Bridging the gap between metaphor theory and core ideals in journalism practice in financial news reporting

When bears feast and bulls run free: Bridging the gap between metaphor theory and core ideals in journalism practice in financial news reporting

Ideology, metaphor and persuasion in times of elections: a corpus-based study of British and Spanish economic reports

National vs international cartoons depicting Catalonia’s independence process in the press

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