Metaverse: Transformation and Future of Agriculture

Büyükakin, Figen; Soylu, Özgür Bayram

doi:10.1007/978-981-99-4641-9_23

Cited by 2 publications

(8 citation statements)

References 32 publications

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“…The term “metaverse” refers to an immersive virtual environment where users can communicate with computer‐generated objects and other users through avatars in a virtual reality (VR)‐enabled space (Bordegoni & Ferrise, 2023; Büyükakin & Soylu, 2023). This shared area is open to all users, and any changes made to the metaverse map will be visible to all users worldwide (El Jaouhari et al ., 2023a, 2023b).…”

Section: Recognising the Present Extent Of The Metaversementioning

confidence: 99%

“…Stakeholders leverage the metaverse to monitor and analyse these data, ensuring the quality and safety of food products. (Büyükakin & Soylu, 2023) underscore the significance of AR features, describing their application in crafting digital authentication tags for food products. Consumers can use smartphones or AR devices to authenticate products by interacting with these digital tags, mitigating the risk of counterfeiting (Xi et al ., 2018).…”

Section: D Rebuildingmentioning

confidence: 99%

“…Given the novelty of the metaverse as a solution, a significant portion of the existing discourse surrounding this technology revolves around the technical intricacies associated with its implementation (Bibri et al ., 2022; Bitas, 2022; Bordegoni & Ferrise, 2023). Within the agri‐food literature, certain business studies have examined the potential benefits of this emerging technology, although empirical studies validating these advantages are still limited (Büyükakin & Soylu, 2023; Kang et al ., 2023). These benefits encompass aspects related to supply chain management, food quality attributes, and the economic outcomes of firms.…”

Section: Introductionmentioning

confidence: 99%

“…Regarding the impact of the metaverse on firms' economic outcomes (Nakano et al ., 2022), underscore its significance in generating value added for exported food products. Additionally (Büyükakin & Soylu, 2023), argue that the metaverse can assist food firms in mitigating instances of food fraud and safeguarding their reputations.…”

Section: Introductionmentioning

confidence: 99%

“…While metaverse research is still in its infancy, several academics are curious about how the metaverse could guarantee AFSC security (Bian et al ., 2022; Abou El‐Magd et al ., 2023; Büyükakin & Soylu, 2023). The reason behind the present research is the outcome of (Chen et al ., 2023; Huang & Chen, 2023), who highlight how supply chains can be made more resilient and secure by using the metaverse.…”

Section: Introductionmentioning

confidence: 99%

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Unfolding the role of metaverse in agri‐food supply chain security: current scenario and future perspectives

El Jaouhari,

Arif,

Jawab

et al. 2024

Int J of Food Sci Tech

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SummarySince its inception, the metaverse has evolved drastically and opened up many opportunities for many stakeholders, including individuals and businesses. The agri‐food supply chain is currently starting to incorporate metaverse technology. Retailers and prominent companies use this technology to achieve particular goals, such as ensuring traceability or boosting sales and reputation. Concurrently, there is an opportunity for the metaverse to affect food chain performance more broadly. Even so, the literature provides little evidence for this effect and primarily focuses on specific indicators, leaving little knowledge about it. By exploring the rapidly evolving field of metaverse technologies and their potential impacts on the security of agri‐food supply chains, this study aims to fill this knowledge gap. The study aims to improve collaboration and communication throughout the agri‐food supply chain by providing a structured framework covering a variety of metaverse technologies, from the development of immersive virtual worlds to the deployment of blockchain for traceability. The findings offer valuable insights, particularly for researchers, decision makers, and industry partners who aim to better comprehend the potential benefits and challenges related to integrating metaverse solutions into the agri‐food industry. The study concludes with recommendations for future research directions and strategic factors that could assist in ensuring the effective adoption of metaverse technologies and the security and resilience of agri‐food supply chains.

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Section: Recognising the Present Extent Of The Metaversementioning

confidence: 99%

Section: D Rebuildingmentioning

confidence: 99%