The culinary industry has grown rapidly in the last ten years in Indonesia. Among the foods whose development is very rapid is Taichan satay. A Taichan satay restaurant in great demand by buyers in Jakarta is "Goreng" Taichan Restaurant. The purpose of this study is to analyze the influence of experiential marketing on consumer satisfaction and product repurchase intentions at "Goreng" Taichan Restaurants. The basic method in this study uses comparative causal methods, and the data collection uses survey techniques. The location of the study was chosen purposively, namely the "Goreng" Taichan Restaurants in the Jakarta, Bogor, Depok, Tangerang, and Bekasi areas. The population in the study were consumers of "Goreng" Taichan Restaurants. The total sample of 120 respondents was selected by the convenience sampling method. The data analysis method is the Structural Equation Modeling (SEM) method with the Partial Least Square (PLS) tool. The results showed that experiential marketing has a positive effect on increasing consumer satisfaction and repurchase intentions. The consumer satisfaction factor positively affects consumer repurchase intentions. The output of this research implies that marketing managers must pay attention to aspects of consumer satisfaction and consumer purchase intentions in designing their company's experiential marketing program.