Method of decision making support for it market analysis

Ilin, Igor; Izotov, A. V.; Shirokova, Svetlana; Rostova, Olga; Levina, Anastasia

doi:10.1109/scm.2017.7970732

Cited by 30 publications

(15 citation statements)

References 2 publications

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“…At the next stage, a comparative analysis of online learning platforms was carried out, the results of which are presented in table 2 [6]. The following parameters were taken into account: functionality, usability, cost of the platform and the level of support.…”

Section: Resultsmentioning

confidence: 99%

Implementation of the online learning platforms in the training companies

Rostova¹,

Shirokova²,

Zharova³

et al. 2019

Proceedings of the International Conference on Digital Technologies in Logistics and Infrastructure (ICDTLI 2019)

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The article is devoted to the problem of effective implementation of online learning platforms by training companies. The use of e-learning systems in the educational process at this stage is one of the main trends. Despite the fact that the methodological aspects of this form of training are widely covered in the literature, however, the problems associated with the mechanism of implementation of online learning platforms in the educational process of training companies are insufficiently developed. The presented method allows solving the problem of organizational and cost-effective implementation of the online learning platform in the training company.

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Section: Resultsmentioning

confidence: 99%

Implementation of the online learning platforms in the training companies

Rostova¹,

Shirokova²,

Zharova³

et al. 2019

Proceedings of the International Conference on Digital Technologies in Logistics and Infrastructure (ICDTLI 2019)

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“…This includes trust, values, beliefs, processes that contribute to the development of the team, etc. [12,16].…”

Section: Term "Social Capital"mentioning

confidence: 99%

Referral program in the context of social capital and digital marketing methods

Klimin¹,

Kozlovskii²,

Sataev³

et al. 2019

Proceedings of the International Conference on Digital Technologies in Logistics and Infrastructure (ICDTLI 2019)

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More and more indicators affecting the company's profits are becoming available for calculation due to the development of technology. Social capital can be one of these indicators. The study concludes that the referral program is the use of the external social capital of the enterprise. Digitalization allows companies to develop the interaction with consumers. There is a simplification and improvement of such marketing tools as loyalty programs, which are already moving into the field of digital marketing. Companies can enable customers to attract new customers for a certain reward using user-friendly web interfaces or applications. The objectives of the study are: to clarify the term "social capital"; to describe various concepts of attracting customers for sales growth, including digital marketing methods, in order to more accurately determine the referral program; to propose formulas for calculating the efficiency of the referral program.

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“…According to the agency We Are Social and Hootsuite's SMM platforms, in 2018 a little less than one million people daily started using social networks for the first time, which is more than 11 new users per second [5]. Changing users' time distribution on the Internet makes it necessary to use all new types and tools of digital marketing to attract customers [6]. A pressing issue of modern research is which of them will be most in demand in the future.…”

Section: Introductionmentioning

confidence: 99%

Identifying trends in the development of marketing in the digital age

Alekseeva¹,

Stroganova²,

Василенок³

2019

Proceedings of the International Conference on Digital Technologies in Logistics and Infrastructure (ICDTLI 2019)

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Digital marketing has enormous potential to transform today's organizations and society as a whole fundamentally. The question of current interest is in what field the greatest changes will be achieved in the near future. An attempt to find the answer to the previously mentioned question is presented in the given work. The aim of the study is to identify trends in the development of marketing in the digital age based on the monitoring of scientometric databases. The universal bibliographic and abstract database Scopus was used for the analysis. As a result of data analysis, it was found out that such areas as digital marketing, online marketing, content marketing, email marketing, social media marketing are developing very quickly, their growth trends are exponential, the number of publications on web marketing, internet marketing and mobile marketing is insignificantly decreasing over the years. The work revealed a decreasing publication activity in the field of search engine marketing and search engine optimization. The trend of using big data in marketing is actively developing, thus, it is the field where the emergence of new business tools and new products using big data technology can be expected. The study shows that the United States is the leading country in the number of publications on all considered research topics in the field of marketing, while the second and third places almost always belong to the UK. Russia is in the top three for general research on the use of marketing in the digital economy.

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Method of decision making support for it market analysis

Cited by 30 publications

References 2 publications

Implementation of the online learning platforms in the training companies

Implementation of the online learning platforms in the training companies

Referral program in the context of social capital and digital marketing methods

Identifying trends in the development of marketing in the digital age

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