Methodological and Practical Implications of the Delphi Technique in Marketing Decision-Making: A Re-Assessment

Story, Vicky; Hurdley, Louise; Smith, Gareth; Saker, James M.

doi:10.1362/1469347002562579

Cited by 30 publications

(33 citation statements)

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“…Anonymity makes panellists more inclined to revise their views if necessary (Tersine & Riggs, 1976). This method is also useful when experts are geographically dispersed (Story, Hurdley, Smith & Saker, 2001). Moreover, it is relatively inexpensive to organise and allows for the participation of larger groups than can normally be brought together for a meeting (Williams & Webb, 1994).…”

Section: Methodsmentioning

confidence: 99%

“…The objective was to retain at least fifteen panellists in the final round of the study, based on the recommendations of Story et al (2001) who note that participation rates typically reduce by between a third and one-half after each round of the study. As a result, 30 panellists were targeted to constitute the panel.…”

Section: Research Methodology Participants/respondentsmentioning

confidence: 99%

“…The first round is unstructured to allow individual experts relative freedom to identify and elaborate on the pertinent issues from their point of view (Story et al, 2001). Issues are then consolidated by the researcher and re-sent to the panellists for further comment and discussion.…”

Section: Methods Of Data Collectionmentioning

confidence: 99%

“…The Policy Delphi is based on the premise that the decision-maker is not interested in reaching consensus on a particular issue, but rather, to have an informed group present all the options and supporting evidence for his consideration (Linstone & Turoff, 1975). As a result, the study aims to obtain a clear definition of the various standpoints taken by panelists and identify the main arguments for those positions (Story et al 2001). …”

Section: Methods Of Data Collectionmentioning

confidence: 99%

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The Case For Corporate Responsibility: An Exploratory Study

Piedade

Thomas

2006

SA j. hum. resour. manag.

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Stakeholder demands and the introduction of the ‘triple bottom line’ as a means of reporting corporate performance, make it critical that South African companies assess why they should undertake corporate responsibility initiatives. This exploratory study (part two of a two-part study) investigated the issues that are being or should be addressed by companies under the banner of corporate responsibility and the reasons for this. The views of a convenience snowball sample of consultants, academics and practitioners of corporate responsibility, was gained by means of a Delphi technique. Content analysis was employed to categorise the views into themes. The findings indicate the need for corporate responsibility action in the areas of ecology, the environment, health and well-being, building human capital and in the encouragement of economic development. Cost benefit and defensive arguments dominate the case for corporate responsibility. There is little indication that organisations have identified the opportunity of corporate responsibility initiatives to increase innovation and organisational learning and its contribution to risk management. Recommendations are made regarding the assessment of investment in this area

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Section: Methodsmentioning

confidence: 99%

Section: Research Methodology Participants/respondentsmentioning

confidence: 99%

Section: Methods Of Data Collectionmentioning

confidence: 99%

Section: Methods Of Data Collectionmentioning

confidence: 99%

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The Case For Corporate Responsibility: An Exploratory Study

Piedade

Thomas

2006

SA j. hum. resour. manag.

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“…22 W. J. Wilhelm as well as V. Story, L. Hurdley, G. Smith, and J. Saker support the Delphi method for social science research. 23,24 The Delphi technique is a viable approach that enables experts to "deal with a complex problem systematically…. It produces useful information in either the paper-and-pencil mode or the computer mode."…”

Section: The Conduct Of the Delphi Study Of Critical Processes And Pementioning

confidence: 99%

The Importance of the Stakeholder in Performance Measurement: Critical Processes and Performance Measures for Assessing and Improving Academic Library Services and Programs

Harer

Cole

2005

CRL

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This Delphi study identified the critical processes and performance measures of quality that can serve as a framework for new measures for assessing quality in academic library services and programs. These critical processes and performance measures were developed utilizing the structure and criteria of the Malcolm Baldrige National Quality Award's 1999 Education Criteria for Performance Excellence. A panel of experts from the library profession was selected to participate in a Delphi panel to determine the importance of a list of critical processes and performance measures relevant to measuring quality in academic libraries.The processes and performance measures were identified through a review of the literature and in consultation with a review panel of professional librarians. The results of the study showed that a student, faculty, and stakeholder focus was the most important aspect of academic library programs and services for ensuring quality.he library profession has been seeking new performance measures for measuring quality and effectiveness. The authors hypothesized that a study to determine the importance of performance measures adapted from the Malcolm Baldrige National Quality Award's (MBNQA) Education Criteria for Performance Excellence afforded a strong potential for identifying performance measures that would advance this inquiry. 1 Established by the U.S. Congress in 1987, the Malcolm Baldrige National Quality Award for Performance Excellence is the most sought a er quality management award and recognizes businesses for achievements in quality University; e-mail: harerj@mail.ecu.edu Texas A&M University; e-mail: b-cole@tamu.edu. John B. Harer is an Assistant Professor in the Department of Librarianship at East Carolina . Bryan R. Cole is a Professor in the Department of Educational Administration and Human Resource Development at 150 College & Research Librariesand business performance. The Education Criteria for Performance Excellence were adopted from the business criteria to establish similar high-performance standards and provide the same recognition process for educational institutions. The purpose of this study was to utilize the expertise of a panel of library professionals to determine the critical processes and performance measures of quality most important to academic libraries. This study was designed within the framework of the Malcolm Baldrige National Quality Award's (MBNQA) Education Criteria for Performance Excellence because the criteria for the award have been deemed a very effective tool for evaluating educational organizations and because libraries, especially academic libraries, have implemented many aspects of continuous quality improvement (CQI). 2,3 The MBNQA criteria stress the importance of linking performance measures to critical processes; therefore, both critical processes and performance measures were identified and analyzed by the study. The study identified a significant number of critical processes and performance measures ranked high by the panel and sugges...

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The future of protein feed: a case study of sustainable substitutes in the German livestock industry

Soisontes

Freund

Laquai

2023

Environ Dev Sustain

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The use of imported soybean/soybean meal is criticized in the context of the sustainability discussion in Germany. Imported soybean is often associated with deforestation and genetic modification, which is largely viewed critically by consumers. This study aims to forecast changes in future demand for imported soybean/soybean meal and its possible substitutes in the German livestock industry. The two-round Delphi method was used in the study by sending questionnaires to 28 experts from four groups: food retailers, livestock associations, animal nutrition manufacturers and research institutes. Our main result is that the total use of soybeans in German livestock farming will decrease from almost 4 million tons of soybean equivalents in 2018/19 to approximately 3.4 million tons by 2030/31. In contrast, the share of non-GM soybean is forecast to increase from 26 to 53%. Factors that influence the increased use of non-GM protein feeds most are “specifications from downstream processors” and “demand from the feed industry.” Experts forecast that about 36% of imported soybean/soybean meal (from non-EU countries) for German livestock farming could be replaced by protein feed produced in the EU. Rapeseed was considered to have a particularly high potential for production in the EU, followed by soybean and sunflower. Experts considered the factors: “requirements by the food retailers,” “reasonable price,” “political regulation” and “better profitability for the producer” as the most influential for extended use of regional protein feeds.

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Methodological and Practical Implications of the Delphi Technique in Marketing Decision-Making: A Re-Assessment

Cited by 30 publications

References 0 publications

The Case For Corporate Responsibility: An Exploratory Study

The Case For Corporate Responsibility: An Exploratory Study

The Importance of the Stakeholder in Performance Measurement: Critical Processes and Performance Measures for Assessing and Improving Academic Library Services and Programs

The future of protein feed: a case study of sustainable substitutes in the German livestock industry

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