“…Corporate social responsibility emerged in the late 1980s as a label for a philosophy of economic growth in business that values only those gains that can endure into future generations (Casanova, 2010). Grayson andHodges (2001, cited in Da Piedade &Thomas, 2006) point to the interaction of four forces or signposts that make corporate responsibility a mainstream business issue, namely: 1) the development of technology and communications which result in companies 'having no place to hide'; 2) the increased prominence of multinationals globally and the growth in the value and visibility of their brands which make them more susceptible to scrutiny; 3) demographic change and development which encompasses issues such as an ageing population in the developed world, skewed income distribution, limited access to health, education and jobs; and 4) the revolution of values and the decline in deference for institutions. As society began to demand cleaner water, cleaner air, fewer toxins, and the other benefits of environmentally thoughtful stewardship, corporations, however reluctantly, initiated improvements in their environmental behaviour (Hoffman, 2000, cited in Brown et al, 2006.…”