2019
DOI: 10.24891/ea.18.9.1667
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Methodological approaches and tools to analyze the sustainable development of a company

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Cited by 10 publications
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“…Weak market research, denial of the need to form a portrait of a potential consumer and his preferences, play a cruel joke with such enterprises. In this regard, the activation, strengthening and, even, the emergence of agromarketing in the activities of agricultural firms will be considered as a key factor contributing to the strategic development [5] of the enterprise in agribusiness. In addition, the most threatening factor of the microenvironment is the factor of «aggressive internal competition», so the analysis of competitiveness is a mandatory type of analysis before building a strategic vector aimed at the development of an agribusiness enterprise [6].…”
Section: Materials Methods and Resultsmentioning
confidence: 99%
“…Weak market research, denial of the need to form a portrait of a potential consumer and his preferences, play a cruel joke with such enterprises. In this regard, the activation, strengthening and, even, the emergence of agromarketing in the activities of agricultural firms will be considered as a key factor contributing to the strategic development [5] of the enterprise in agribusiness. In addition, the most threatening factor of the microenvironment is the factor of «aggressive internal competition», so the analysis of competitiveness is a mandatory type of analysis before building a strategic vector aimed at the development of an agribusiness enterprise [6].…”
Section: Materials Methods and Resultsmentioning
confidence: 99%