The article is devoted to a new approach to assessing team productivity at different stages of a project. Based on the use of artificial intelligence and cognitive modeling, it is proposed to evaluate the project team. This technique allows us to form a team for a project or evaluate an existing team. In addition, after assessing the team, the authors proposed solutions for training team members to increase team effectiveness. Particular attention is paid to the evaluation funnel and formation of the project team, as well as the creation of a cognitive map of the project.