Methodological Approaches to the Analysis of Visual Political Communication Through Election Posters

Geise, Stephanie; Vigsö, Orla

doi:10.1007/978-3-319-32498-2_3

Cited by 3 publications

(1 citation statement)

References 27 publications

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“…Apart from being a semiotic enquiry about political humour and communication within current Nigerian politics, this study propels studies that had analysed the non-verbal communication and metaphoric elements in political memes. Some of these previous studies include Geise and Vigsø's (2017) investigation of election posters and Tella's (2018) exploration of the multi-modal framing of political actors in a Nigerian election. Others include examinations of political tweets (Shane, 2018;Osei Fordjour, 2021), political ideology in advertising (Briandana, 2019), political news (Mas'ud Muhammadiah & Hamsiah, 2020), editorial cartoons in newspapers (Nsungo, 2021), campaign videos (Habib, Ratnaningsih & Sinabutar, 2021;Schubert, 2021), Covid-19 socio-political narratives (Dewi, 2022) as well as elections (Qian, 2017;Bamgbose, 2021).…”

Section: Introduction and Context Of The Studymentioning

confidence: 99%

Between the Star Boy and the City Boy: Humour, Sarcasm and Rhetoric-Induced (De)Marketing in a Nigerian Presidential Primary Election

Ajetunmobi¹,

Imam

2022

INTERC

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Beyond the political communication context, non-verbal communication cues are so potent that their interpretations may outweigh the intentionality of the interlocutors that produce the cues. This study analyses the communicative and rhetorical strategies in seven purposively selected political memes created by Nigerians before Nigeria’s ruling party, the All Progressives Congress (APC) held her presidential primary election ahead of the country’s 2023 Presidential Election. The study focused on how the memes marketed and de-marketed the candidacies of Nigeria’s Vice-President, Professor Yemi Osinbajo (the star boy), and Former Lagos State Governor, Asiwaju Bola Ahmed Tinubu (the city boy). Driven by the set-up-incongruity resolution theory of humour, rhetorical framing and socio-semiotic model for visual analysis, the study identified two general themes and five sub-themes from the memes. In the first theme— collective framing of political actors—, Tinubu and Osinbajo were framed as combating competitors. For the second general theme— individuated framing of political gladiators—, sub-themes such as Osinbajo as a kind politician, Tinubu as a kingmaker, Tinubu as a thug and Osinbajo as a betrayer dominated. The study recommends that to establish a better democratic atmosphere in Nigeria, political stakeholders should emphasise accurate civic education on the Nigerian public space and stress pertinent campaign issues instead of irrelevancies.

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Section: Introduction and Context Of The Studymentioning

confidence: 99%

Between the Star Boy and the City Boy: Humour, Sarcasm and Rhetoric-Induced (De)Marketing in a Nigerian Presidential Primary Election

Ajetunmobi¹,

Imam

2022

INTERC

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Professionalisierte Wahlplakate?

Eisenbraun¹,

Schmitz²

2018

Professionalisierte Politische Kommunikation

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From Local Concerns to Global Challenges: Continuity and Change in Sub-state “Green Nationalism”

Hau

2022

Front. Polit. Sci.

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Issues related to anthropogenic climate change such as global warming, fossil fuel emissions, and renewable energy have emerged as some of the most important and pertinent political questions today. While the role of the state in the Anthropocene has been explored in academia, there is a severe dearth of research on the relationship between climate change and nationalism, especially at the sub-state level. This paper builds on the concept of “green nationalism” among sub-state nationalist parties in European minority nations. Using a multimodal analysis of selected European Free Alliance (EFA) campaign posters from the past 30 years, the article explores an extensive “frame bridging” where minority nationalist political actors actively seek to link environmental issues to autonomy. Although there is an apparent continuity in minority nationalist support for green policies, earlier initiatives focused on preservation of local territory while EFA parties today frame climate change as a global challenge that requires local solutions, which only they can provide. The frame bridging between territorial belonging and progressive politics has lead to the emergence of an environmentally focused, minority nationalist agenda that advocates for autonomy in order to enact more ambitious green policies, or “green nationalism”. This shows that nationalism in the right ideological environment can be a foundation for climate action, as minority nationalist actors base their environmentally focused agenda to address the global climate crisis precisely on their nationalist ideology.

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Methodological Approaches to the Analysis of Visual Political Communication Through Election Posters

Cited by 3 publications

References 27 publications

Between the Star Boy and the City Boy: Humour, Sarcasm and Rhetoric-Induced (De)Marketing in a Nigerian Presidential Primary Election

Between the Star Boy and the City Boy: Humour, Sarcasm and Rhetoric-Induced (De)Marketing in a Nigerian Presidential Primary Election

Professionalisierte Wahlplakate?

From Local Concerns to Global Challenges: Continuity and Change in Sub-state “Green Nationalism”

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