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Issues related to Catalan secessionism are central to current debates on European integration, nationalism, and territorial politics, and the Catalan independence movement has become famous for its large annual demonstrations on Catalan national day, the Diada. This paper represents the first attempt at a thorough empirical investigation of the most important political event in Catalonia combining historical and ethnographic analysis that covers the current modern period from 1977 to 2019. This paper uses a mixed-methods approach to study the Diada mobilisations with two different main approaches determined principally by the availability of sources. We investigate the recent period of activating the Diada since 2012 using qualitative interviews, ethnographic data, and social media analysis. For the more distant periods of the Diada celebration, we use a more classical historical approach centred on discourse analysis of print media and public discourses. We find that there has been a marked shift in the perception and organisation of the Diada in recent years. We conclude that when civil society organisations are in charge of the Diada celebration, the result is a more politically charged event that mobilises a much larger proportion of the population than when politicians and political parties organise the celebration. Further, when political parties are in charge, the Diada not only mobilises far fewer people, but usually takes on a much more cultural and festive character compared with the explicitly political Diada demonstrations organised by civil society actors since 2012.

Platform work represents an important challenge for the ‘Danish model’ of unionisation. Using interviews and ethnographic data, this article analyses the strategies of the Danish grassroots union movement the Wolt Workers' Group, representing principally migrant couriers using the food‐delivery platform Wolt. This study is an attempt to map an emergent form of flexible labour organisation based on horizontal, informal online networks while supported in different ways by established unions. We term this strategy of balanced autonomy and support ‘social media unionism'. Wolt couriers' attempts at grassroots organisation via social media is an important and understudied issue, especially their complex relationship to union actors. The ‘social media unionism' explored in this article allows for the formation and maintenance of nimble grassroots mobilisation among workers that are otherwise hard for unions to reach, such as migrants platform workers. We argue that this strategy holds both great possibilities and challenges for the labour movement.

Since both ‘conflict and co-operation are at the heart of employment relations’, unions need to strike a balance between mobilizing workers against employers and ‘social dialogue’ when communicating with members and the public. Drawing on a case study of unions and grassroots communication on Facebook during sector collective bargaining, this article develops a framework of politico-communicative logics that inform the social media strategies of unions and their grassroots: a logic of mobilization and a logic of settlement. These logics are reflected in how unions and grassroots engage with followers, their choice of words and the topics they address. These theoretical developments on politico-communicative logics on Facebook open up the door for further studies of intra-organizational union communication in an increasingly digitalized world.

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