Methodology of a SWOT analysis for strategic planning of educational activities of institution of out-of-school education in the time of pandemic

Prosina, Olha

doi:10.32405/2308-3778-2020-24-2-141-152

Cited by 2 publications

(1 citation statement)

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“…In recent years there have been many scientific works by Ukrainian scientists concerning the formation and development of non-formal education, namely: Z. Ryabova [5], O. Prosina [6]; development of the network of non-formal education institutions (L. Kovbasenko, I. Riabchenko); organizational and pedagogical forms and principles of selection and modelling of the content of environmental education and upbringing in nonformal institutions were investigated by V. Verbytsky, G. Pustovit. These works are mainly devoted to studying national experience in organizing the activity content of educational institutions, the education process and the tasks of activating the education potential of non-formal institutions.…”

Section: Literature Reviewmentioning

confidence: 99%

Development of the marketing competence of heads of clubs of non-formal education institutions

Borsuk

2023

SR:PE

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The intensification of competition in the Ukrainian domestic market has prompted educational institutions to introduce marketing more actively into their activities. One such tool is marketing competence. The competitiveness of a non-formal education institution in the educational services market can be ensured by the set of professional qualities of the head of the non-formal education institution as an education manager, as well as by the formed marketing competence of teachers, in particular the heads of the clubs. Marketing skills are an individual’s ability to apply the acquired marketing knowledge in the implementation of a marketing approach to the management of the non-formal education institution as a whole or, for example, parts of it (circles, studios, etc.) It enables the organization of the educational process and the process of personal management. The availability of marketing knowledge and skills ensures that marketing activities in the non-formal education institution are scientific and technological. The research discusses the essence and structure of the teacher’s marketing competence. The relevance of the formation of this competence as an important professional quality of a modern teacher of higher education is justified. The research deals with the searching of the important role of the marketing competence of the heads of clubs of non-formal education institutions and the development of the professionalism of the teacher. Marketing management leads to a different understanding, a re-conception of the category «quality», which ultimately changes the whole learning process. The article attempts to consider the teacher as a subject and object of marketing activities, highlighting the multidimensionality of his/her role in terms of a marketing approach. This publication presents a variant model of personalized professional development of a teacher, based on the usage of marketing technologies

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Section: Literature Reviewmentioning

confidence: 99%

Development of the marketing competence of heads of clubs of non-formal education institutions

Borsuk

2023

SR:PE

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SWOT Аналіз Діяльності Амбулаторних Закладів Охорони Здоров'я Київської Області, Які Надають Кардіологічну Допомогу Населенню

Ivanyuk¹,

Kaniura

2023

USMYJ

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The aim of study to consider the possibility of using the SWOT-analysis in assessing the practice of the Kiev region ambulatory care facilities (ACF) that provide cardiac care to the population. Analytical method of mechanisms research and capabilities of the SWOT-method analysis realization in assessing health care facilities practice with the systematical approach usage. Based on the SWOT-analysis, the article reveals the advantages and disadvantages of Kiev Region ACF that provide cardiac care, as well as points to risks and capabilities in their practices. It presents that the SWOT method analysis matrix in relation to health care institutions includes all the information on the diagnostic and technologies availability, ACF structure and composition, medical personnel training level. Through the SWOT-analysis, the existing problems in the cardiac patient health care of the region were revealed. The basic principles of ACF organization are determined, and the key point is public-private partnership mechanisms implementation in the health care. The SWOT-analysis is an effective line of research in the system of healthcare environments. The SWOT-analysis implementation provides consideration of all potential factors that may affect the quality level of health services provided and establishes the directions of reforming of Kiev region ACF that provide cardiac care to the population.

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Methodology of a SWOT analysis for strategic planning of educational activities of institution of out-of-school education in the time of pandemic

Cited by 2 publications

References 0 publications

Development of the marketing competence of heads of clubs of non-formal education institutions

Development of the marketing competence of heads of clubs of non-formal education institutions

SWOT Аналіз Діяльності Амбулаторних Закладів Охорони Здоров'я Київської Області, Які Надають Кардіологічну Допомогу Населенню

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