Método de selección de alternativas bajo el enfoque emocional en las etapas tempranas del proceso de diseño y desarrollo de productos

Abstract

This research work responds to the need to find a new way to evaluate the design alternatives generated in the concept development phase under the focus of the emotions that the future product may arouse in the users. In order to achieve the proposed objectives and to give an answer to the problems found in the field of methods for the evaluation and selection of alternatives, the corresponding methodological approach was carried out, describing a methodology of intervention research where the stages of analysis, synthesis, praxis, and conclusions must be considered. In the analysis stage, the theoretical framework was built, describing the issues that underlie the research concerning the process of design and product development, the theoretical foundations of emotional design, and the state of the question, describing the methods of evaluation and selection of existing alternatives most used in the design and development of products. Once the analysis was concluded in the synthesis stage the proposal of a solution to the problem was raised through the design of a new method taking, as a model of the process of design and development of products the one proposed by Ulrich and Eppinger and the taxonomies of the emotions of Desmet and Fokkinga as a base for the emotional evaluation. For the practical stage, a case study was designed with the collaboration of the company "Química Son's S.A de C.V." where the method was applied using the application software ValorEmon for the evaluation of design alternatives and subsequent decision-making. Finally, the conclusions of the research were made in response to the objectives and hypothetical approach of the same.