Las actividades de tutoría grupal en estudiantes universitarios de primer ciclo contribuyen en la adaptación al medio universitario y en la adquisición de aprendizajes significativos para construir un proyecto de vida personal. En este trabajo se explora la utilidad que puede tener la Conferencia de Búsqueda como metodología de apoyo para procesos de acción tutoral grupal, con el objetivo de difundir las etapas para su adecuada realización y revisar las ventajas que ofrece como soporte a la generación de proyectos de vida y sentido de pertenencia a un grupo. Como parte de las actividades que realizan los docentes universitarios en su carga de trabajo, se tiene la de ser tutor de estudiantes con la intención de orientarlos para obtener un mejor logro académico durante su trayectoria. La realización de dinámicas de grupo es de gran ayuda para tener mejores resultados en la acción tutoral.La tutoría tiene un alto valor, sobre todo para atender problemas como alta deserción, baja eficiencia terminal, ausentismo y reprobación que se tienen dentro de las universidades, que tienen que ver entre otros factores, con la actitud y motivación de la población estudiantil. Lo anterior requiere de incentivos para permanecer en ella, siendo la visión de futuro y la perspectiva de desarrollo personal elementos importantes.A partir de una revisión y análisis bibliográfico, se considera que la Conferencia de Búsqueda puede facilitar el trabajo del tutor con un grupo durante el primer año de estudios para lograr una comunicación efectiva entre los jóvenes, colaboración, empatía, clarificar intereses y objetivos, autoconocimiento, aprovechamiento de la inteligencia colectiva para el diseño de soluciones creativas en atención a problemas educativos y formación de alianzas y compañerismo que faciliten la adaptación a los cambios que implica la vida universitaria y del entorno. ------------------------------------------------------------------------Group tutoring activities in first cycle university students contribute to their adaptation to the university environment and to the acquisition of significant learning in order to build a personal life project. This paper explores the usefulness of the Search Conference as a support methodology for group tutoring processes, with the aim of disseminating the stages for its proper implementation and reviewing the advantages it offers as a support for the generation of life projects and a sense of belonging to a group. As part of the activities that university teachers carry out in their workload, they tutor students with the intention of guiding them to obtain better academic achievement during their career. The use of group dynamics is of great help to achieve better results in tutoring. Tutoring has a high value, especially to address problems such as high dropout, low terminal efficiency, absenteeism and failure that occur within universities, which have to do with, among other factors, the attitude and motivation of the student population. This requires incentives to remain in the university, with a vision of the future and the prospect of personal development being important elements. Based on a review and analysis of the literature, it is considered that the Search Conference can facilitate the tutor's work with a group during the first year of studies to achieve effective communication between young people, collaboration, empathy, clarification of interests and objectives, self-knowledge, use of collective intelligence to design creative solutions to educational problems and the formation of alliances and companionship that facilitate adaptation to the changes involved in university life and the environment.

Las actividades de tutoría grupal en estudiantes universitarios de primer ciclo contribuyen en la adaptación al medio universitario y en la adquisición de aprendizajes significativos para construir un proyecto de vida personal. En este trabajo se explora la utilidad que puede tener la Conferencia de Búsqueda como metodología de apoyo para procesos de acción tutoral grupal, con el objetivo de difundir las etapas para su adecuada realización y revisar las ventajas que ofrece como soporte a la generación de proyectos de vida y sentido de pertenencia a un grupo. Como parte de las actividades que realizan los docentes universitarios en su carga de trabajo, se tiene la de ser tutor de estudiantes con la intención de orientarlos para obtener un mejor logro académico durante su trayectoria. La realización de dinámicas de grupo es de gran ayuda para tener mejores resultados en la acción tutoral.La tutoría tiene un alto valor, sobre todo para atender problemas como alta deserción, baja eficiencia terminal, ausentismo y reprobación que se tienen dentro de las universidades, que tienen que ver entre otros factores, con la actitud y motivación de la población estudiantil. Lo anterior requiere de incentivos para permanecer en ella, siendo la visión de futuro y la perspectiva de desarrollo personal elementos importantes.A partir de una revisión y análisis bibliográfico, se considera que la Conferencia de Búsqueda puede facilitar el trabajo del tutor con un grupo durante el primer año de estudios para lograr una comunicación efectiva entre los jóvenes, colaboración, empatía, clarificar intereses y objetivos, autoconocimiento, aprovechamiento de la inteligencia colectiva para el diseño de soluciones creativas en atención a problemas educativos y formación de alianzas y compañerismo que faciliten la adaptación a los cambios que implica la vida universitaria y del entorno. ------------------------------------------------------------------------Group tutoring activities in first cycle university students contribute to their adaptation to the university environment and to the acquisition of significant learning in order to build a personal life project. This paper explores the usefulness of the Search Conference as a support methodology for group tutoring processes, with the aim of disseminating the stages for its proper implementation and reviewing the advantages it offers as a support for the generation of life projects and a sense of belonging to a group. As part of the activities that university teachers carry out in their workload, they tutor students with the intention of guiding them to obtain better academic achievement during their career. The use of group dynamics is of great help to achieve better results in tutoring. Tutoring has a high value, especially to address problems such as high dropout, low terminal efficiency, absenteeism and failure that occur within universities, which have to do with, among other factors, the attitude and motivation of the student population. This requires incentives to remain in the university, with a vision of the future and the prospect of personal development being important elements. Based on a review and analysis of the literature, it is considered that the Search Conference can facilitate the tutor's work with a group during the first year of studies to achieve effective communication between young people, collaboration, empathy, clarification of interests and objectives, self-knowledge, use of collective intelligence to design creative solutions to educational problems and the formation of alliances and companionship that facilitate adaptation to the changes involved in university life and the environment.

This research work responds to the need to find a new way to evaluate the design alternatives generated in the concept development phase under the focus of the emotions that the future product may arouse in the users. In order to achieve the proposed objectives and to give an answer to the problems found in the field of methods for the evaluation and selection of alternatives, the corresponding methodological approach was carried out, describing a methodology of intervention research where the stages of analysis, synthesis, praxis, and conclusions must be considered. In the analysis stage, the theoretical framework was built, describing the issues that underlie the research concerning the process of design and product development, the theoretical foundations of emotional design, and the state of the question, describing the methods of evaluation and selection of existing alternatives most used in the design and development of products. Once the analysis was concluded in the synthesis stage the proposal of a solution to the problem was raised through the design of a new method taking, as a model of the process of design and development of products the one proposed by Ulrich and Eppinger and the taxonomies of the emotions of Desmet and Fokkinga as a base for the emotional evaluation. For the practical stage, a case study was designed with the collaboration of the company "Química Son's S.A de C.V." where the method was applied using the application software ValorEmon for the evaluation of design alternatives and subsequent decision-making. Finally, the conclusions of the research were made in response to the objectives and hypothetical approach of the same.

En el ámbito del diseño y el desarrollo de productos existen diversos métodos que ayudan a los equipos a realizar la adecuada toma de decisiones posterior al proceso creativo donde se generan las soluciones o alternativas que deberán ser evaluadas para encontrar la que mejor satisfaga las necesidades demandadas por los usuarios de un producto específico. De acuerdo con diversos documentos consultados y revisados en la literatura, se encontraron seis métodos de amplio uso para la evaluación y toma de decisiones. Posteriormente, se analizaron sus principales características para conocer sus alcances y limitaciones, y se realizó una comparación de los métodos obteniendo las conclusiones a partir del análisis comparativo. Para alcanzar tal objetivo del presente, se utilizó el sistema FAROUT propuesto por Fleisher y Bensoussan.

This research work responds to the need to find a new way to evaluate the design alternatives generated in the concept development phase under the focus of the emotions that the future product may arouse in the users. In order to achieve the proposed objectives and to give an answer to the problems found in the field of methods for the evaluation and selection of alternatives, the corresponding methodological approach was carried out, describing a methodology of intervention research where the stages of analysis, synthesis, praxis, and conclusions must be considered. In the analysis stage, the theoretical framework was built, describing the issues that underlie the research concerning the process of design and product development, the theoretical foundations of emotional design, and the state of the question, describing the methods of evaluation and selection of existing alternatives most used in the design and development of products. Once the analysis was concluded in the synthesis stage the proposal of a solution to the problem was raised through the design of a new method taking, as a model of the process of design and development of products the one proposed by Ulrich and Eppinger and the taxonomies of the emotions of Desmet and Fokkinga as a base for the emotional evaluation. For the practical stage, a case study was designed with the collaboration of the company "Química Son's S.A de C.V." where the method was applied using the application software ValorEmon for the evaluation of design alternatives and subsequent decision-making. Finally, the conclusions of the research were made in response to the objectives and hypothetical approach of the same.