Abstract:From the point of view of an economist, an individual is only considered "rational" if he tries to achieve his economic objectives in as many ways as possible. A rational consumer, for example, is a consumer who is trying to maximize satisfaction from the activity of its use. This is because the satisfaction to be achieved is not limited while the resources or capabilities that exist in these consumers in an effort to achieve that satisfaction is limited. As a result, humans are forced to search for and choose… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.