This work shows the experimental procedure to determine and verify the thermal potential of rubber derived from tire recycling in order to characterize the rubber material, through NOM-117-SSA1-1994 and present the components that this material It has, to be incorporated into the design of a prototype of a solar heater, substituting materials, such as glass and / or copper, with which solar heaters are currently composed. As results of this investigation, the rubber material characterization method was carried out, finding 0.190 mg for each gram of recycled rubber of Cu and Zn, ideal materials for heat transfer; The design of the solar heater prototype was also carried out using SolidWorks® software which provides data and results of the thermal behavior and energy transfer capacity (heat), which was subjected to thermal simulations, obtaining temperatures higher than 80 ° C in each part that makes up the solar heater, which shows that the rubber derived from the recycling of the tire provides a high calorific power of heat transfer to be applied in the elaboration of a solar water heater, which will reduce its production costs and will benefit society by avoiding public health problems such as respiratory diseases due to abrupt changes in temperature.