Memory traces are modified during several hours following learning, to produce behaviorally adaptive long-term memories. In a recent paper published in Cell Research, Zhang et al. provide evidence that N 6 -methyladenosine modification of mRNAs augments the strength of weak memories.The relative strength of memories has a major role in cognition. Thus, memories not only need to be sufficiently strong for effective behavioral retrieval, but also to be adaptive for the individual, their strength needs to be adjusted to confidence level and relative importance. Remarkably, although mechanisms of learning and memory have been investigated in great detail 1 , very little is known about the mechanisms that regulate memory strength. This has inherent reasons, which include the fact that the strength of memories is ultimately evaluated at the time of behavioral retrieval, and that the processes involved in the consolidation of memories play out off-line, during several hours after the initial event of acquisition. As a consequence, investigations of the mechanisms underlying memory strength face challenges of definition (how to untangle strength of memory trace versus effectiveness of memory retrieval) and of experimental accessibility (how to untangle causal relationships when relevant cellular and molecular processes in subsets of involved neurons coexist with experimentally inaccessible network activity related to memory). To overcome these challenges, there has been a need for identification of relevant endogenous molecular processes that modulate memory strength after acquisition. The paper by Zhang et al. 2 makes an important contribution towards this objective.Studies of long-term memory consolidation have identified two time windows, when the strength of memories can be modified after acquisition through dopamine signaling and network activity 3-5 . Both time windows are critically dependent on de novo mRNA translation and its regulation of immediate early genes (IEGs) such as cFos and Arc 1,3-5 . How such experiencedependent de novo mRNA translation might be precisely controlled to fine-tune memories over time has remained unclear.Recently, mRNA transcript stability and translation was shown to critically depend on N 6 -methyladenosine (m 6 A) modification 6-8 , a process bidirectionally regulated upon learning by the m 6 A methylase METTL3 and the demethylase FTO 6-8 . In the current study, Zhang et al. 2 investigated whether m 6 A modification of mRNA might influence translation of IEGs and memory strength. The authors knocked out METTL3 in postnatal forebrain, including hippocampus, using mice expressing a conditional allele of METTL3 in a CaMK2-Cre background. Using a weak contextual fear conditioning (cFC) protocol involving only one foot shock (1US), they show that long-term memories assessed as freezing in the conditioning context 24 h after cFC are strongly reduced in the mutants. Notably, short-term memories assayed as freezing to context 30 min after cFC, were not affected by the absence of METTL3. Fur...