Mexican Consumer Attitudes Towards Domestic and Foreign Made Products

Jaffe, Eugene D.; Martińez, Carlos Ruy

doi:10.1300/j046v07n03_02

Cited by 42 publications

(30 citation statements)

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“…Cordell (1992) finds that U.S. consumers perceive products originated from industrialized countries such as England and Canada as higher quality than those from less developed countries such as Indonesia and Bolivia. Also, Jaffe and Martinez (1995) find that Mexicans rate American and Japanese electronic products much more positively than Mexican brands; Mexican consumers' positive attitudes toward American products lead to this positive perception of quality. In addition, consumers in several Eastern European countries perceive Western products to be superior in quality than their domestic products (Good and Huddleston, 1995).…”

Section: Attitudes Toward American Products → Perceived Quality and Ementioning

confidence: 86%

Indian consumers' purchase intention toward a United States versus local brand

Kumar

Hyun-joo

Kim

2009

Journal of Business Research

230

179

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Section: Attitudes Toward American Products → Perceived Quality and Ementioning

confidence: 86%

Indian consumers' purchase intention toward a United States versus local brand

Kumar

Hyun-joo

Kim

2009

Journal of Business Research

230

179

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“…The extant empirical literature from developed countries suggests that consumers in those countries tend to prefer products from developed countries to those from less developed countries [10,11]. They explain that consumers prefer products from their own countries first, followed by products from other developed countries before considering those from other countries.…”

Section: Brief Overview Of Literaturementioning

confidence: 99%

“…Reference [11] reported that Mexicans have a poor perception of local products and they tend to rate American and Thailand household electronic products above Mexicanmade brands. Reference [15,16] also explain that high income levels in Mexico account for more preference for foreign goods.…”

Section: Brief Overview Of Literaturementioning

confidence: 99%

Do Ghanaians Prefer Imported Textiles to Locally Manufactured Ones?

Quartey¹,

Abor²

2011

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This paper ascertains whether consumers prefer locally made textile to imported ones or vice versa and what accounts for the choice. The study uses survey data of industry, traders and consumers to explain the issue. The results show that most consumers prefer locally-made textiles to imported ones. More than half of those who prefer locally-made textiles claimed local textile products are of a better quality. Others claimed they are more affordable and attractive while a few claimed local textiles are cheaper. This appears to contradict the country-of-origin effect and the results of previous studies in Africa and other developing countries. Implications for traders, governments and local manufacturers are also discussed. The study provides insights with respect to Ghanaians' preference of locally-produced textiles to foreign-made ones.

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“…Computers and electronics, in particular, were also in earlier product life cycle stages when they became available around the world (Pitta & Franzak, 2008). Jaffe and Martinez (1995) In the 1980s, technology opened borders digitally, if not physically, initially with satellite communication, then with wired and wireless transmissions. Media (e.g., television, newspapers, internet) showed lifestyles, reflecting a quality of life, inspiring a demand for something better (Pitta & Franzak, 2008), and increasing similarity in lifestyles across the world (Alden, Steenkamp, & Batra, 1999).…”

Section: Conceptual Frameworkmentioning

confidence: 99%

Determinants of the Success of Global and Local Brands in Latin America

Farías

2015

Rev. adm. empres.

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Determinantes do sucesso de marcas globais e locais na América Latina Determinantes del éxito de las marcas globales y locales en América Latina ABSTRACTThe purpose of this paper is to address the issue of the implementation of global and local brands in Latin America by drawing on contingency theory to develop and test hypotheses relating to how product category characteristics affect the success of global and local brands in the region. Hypotheses are tested using data obtained from top brands rankings reported in five Latin American markets (Argentina, Brazil, the Caribbean and Central America, Chile and Mexico). The study design considers estimating a logistic regression on a binomial dependent variable measuring whether 475 top brands are global or local brands, with product category characteristics as independent variables. Results reveal that product categories related to subscriptions, local tastes, high-tech, and global citizenship do have an impact on the success of global and local brands in Latin America. KEYWORDS | RAE-Revista de Administração de Empresas | FGV-EAESP

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Mexican Consumer Attitudes Towards Domestic and Foreign Made Products

Cited by 42 publications

References 0 publications

Indian consumers' purchase intention toward a United States versus local brand

Indian consumers' purchase intention toward a United States versus local brand

Do Ghanaians Prefer Imported Textiles to Locally Manufactured Ones?

Determinants of the Success of Global and Local Brands in Latin America

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