Micro-Franchising for People at the Bottom of Pyramid (BOP) in Malaysia

Hassan, Nurbani; Rom, Noor Ashikin Mohd; Said, Al-Mansor Abu

doi:10.1166/asl.2016.8222

Cited by 4 publications

(6 citation statements)

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“…When comparing the results of this study with the existing literature, TechOil's success aligns with the characteristics of a sustainable BoP business model (Hassan, Mohd Rom and Said, 2016;Caridad, Castellano and Bittar, 2020). It demonstrates the potential of microfranchises to promote gender equality in post-conflict settings (Smith and Seawright, 2015;Verwaal, Klein and La Falce, 2021).…”

Section: Extending Theory Of Sustainable Business Model At Base Of Th...supporting

confidence: 59%

“…(1) Microfranchises have been idenƟfied as a potenƟal strategy for rapid scaling within BoP markets and this approach can help to create sustainable entrepreneurship opportuniƟes (Caridad et al, 2020;Hassan et al, 2016).…”

Section: New Business Modelsmentioning

confidence: 99%

“…Integrating elements from traditional franchising and BoP models, microfranchises entail small-scale, locally owned businesses operating under a shared brand or system. This model targets low-income entrepreneurs and fosters marginalized communities' social inclusion and economic opportunities (Magleby, 2007;Hassan, Mohd Rom and Said, 2016;Lee, 2017). BoP and SBM have evolved.…”

Section: Mrjiam 223mentioning

confidence: 99%

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Sustainability and women entrepreneurship through new business models: the case of microfranchises in post-peace agreement Colombia

Pérez-Morón,

Thoene,

García Alonso

2023

MRJIAM

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Purpose This study aims to analyze the establishment of sustainable microfranchises by women victims of the conflict (WVC) entrepreneurs who suffered the consequences and impacts of the longest-running internal conflict in the Americas. Additionally, this research seeks to underscore the transformative role of women entrepreneurs-for-peace (WE4P) in a post-peace agreement society. Design/methodology/approach This study seeks to contribute to theory building on sustainable business models (SBMs) at the base of the pyramid (BoP) theory from a single case study of the Colombian microfranchise TechOil. The theoretical sampling process guided the selection of data sources, which include semi-structured interviews, company and microfranchise donors’ reports, websites and external expert interviews to support the findings. The research adopts a framework of intro-entrepreneurship characteristics, ambiance, organization and sustainability. Findings TechOil offers a valuable case study for understanding how the phenomenon of microfranchise as an SBM spills over the BoP and promotes gender equality. The authors also developed a new SBM typology by extending the theory inductively. Practical implications The paper highlights WE4P and introduces microfranchises as a new SBM typology, offering insights into policy, practice and societal transformation in post-peace agreement zones. Originality/value The issue of WVC entrepreneurs in post-peace agreement settings remains under-reviewed and under-theorized. This study’s originality lies in introducing microfranchises as a new SBM typology, emphasizing the importance of gender equality and women’s roles in sustainable development and addressing the overlooked link between entrepreneurship and peace, contributing to global applicability.

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Section: Extending Theory Of Sustainable Business Model At Base Of Th...supporting

confidence: 59%

Section: New Business Modelsmentioning

confidence: 99%

Section: Mrjiam 223mentioning

confidence: 99%

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Sustainability and women entrepreneurship through new business models: the case of microfranchises in post-peace agreement Colombia

Pérez-Morón,

Thoene,

García Alonso

2023

MRJIAM

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“…General VDG [83] Channels_Franchising VDC_F [27,32,42,[141][142][143][144] Channels_Stores VDC_S [135,145] Channels_Independent shop keepers VDC_ISK [135] Channels_Associations VDC_A [135] Channels_Networking with established institutions (NGOs, dealerships, other companies) VDC_NEI [123,137] Channels_Optimizing the distribution network with several products VDC_ODN [110] Value Creation (VCr)…”

Section: Bop Value Streammentioning

confidence: 99%

Exploring BoP Generations through Business Model Innovation Lens: A Review and Framing

Voros Fregolente,

Carvalho

2023

Sustainability

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The evolution of base/bottom of the pyramid (BoP) literature from BoP 1.0 to 3.0 prompted the need for fresh theoretical perspectives to address complex and persistent social issues. This article investigates BoP through the lens of business model innovation, using a literature review along with bibliometric, network, and content analyses, to map the intellectual and conceptual structure and understand the key variables relating to BoP business models. The research encompasses 161 articles extracted from the Web of Science and Scopus databases. Documents were screened manually and with the assistance of VOS Viewer 1.6.18, Biblioshiny 4.0, IBM SPSS 20, UCINET6, and NVivo12, using abductive and deductive coding techniques. The findings reveal a prevailing focus on the exploratory phase among the articles, with a predominant utilization of qualitative research methods, particularly centered on case studies. Interviews and public data sources constitute the primary sources for supporting empirical evidence. Notably, the majority of these cases pertain to emerging economies situated across Asia, Africa, and Latin America, with India emerging as the most frequently cited country in the literature. Sectors, such as energy, healthcare, agrifood, finance, and telecommunications are studied, emphasizing themes of innovation, entrepreneurship, and corporate social responsibility (CSR). Emerging themes include social entrepreneurship, frugal innovation, and inclusive business models. The research panorama encompasses a categorization of BoP enterprises based on their origin (top-down or bottom-up), their typology (commercial, assistance, or collaboration), and their interactions with BoP communities (either as customers or entrepreneurs). From an innovation standpoint, certain concepts emerged, notably frugal innovation and bricolage, accompanied by the incorporation of ecosystem theory and sustainability perspectives. The research also outlines a BoP business model framework, providing insights into key components favored by entrepreneurs in this realm.

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“…In addition, considering this support from franchisors provides security and safety perceptions to franchisees (Grace and Weaven, 2011), it is also important to understand the perception from microfranchisees related to this received support. Although the fact that the microfranchisee may be seen as a more autonomous and independent franchisee (Diochon et al, 2016), mainly to act locally in his/her business area, this franchisee still needs on-going business support from the franchisor (Kistruck et al, 2011;Hassan et al, 2016). Because microfranchises are smaller organisations than the traditional franchises, it might be expected that microfranchises face lower support from the franchisor.…”

Section: Introductionmentioning

confidence: 99%

Brazilian microfranchising chains: entrepreneurs' backgrounds and perceptions of brands and support

Melo¹,

Cunha²,

Borini³

2018

IJMED

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The article aims to analyse how microfranchisees backgrounds influence their perceptions of franchisors' support and the brand. Based on the theory of entrepreneurship and the elements of franchise support and brand, we conducted a qualitative field study utilising the case study method with six Brazilian microfranchisees. Results suggest both the influence of the 'honeymoon period' on perceptions of brands and support and the absence of competencies required to manage a business. The main contribution of this research is positing the relevance and importance of the 'honeymoon period' in microfranchisees´ choices and performance.

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Micro-Franchising for People at the Bottom of Pyramid (BOP) in Malaysia

Cited by 4 publications

References 0 publications

Sustainability and women entrepreneurship through new business models: the case of microfranchises in post-peace agreement Colombia

Sustainability and women entrepreneurship through new business models: the case of microfranchises in post-peace agreement Colombia

Exploring BoP Generations through Business Model Innovation Lens: A Review and Framing

Brazilian microfranchising chains: entrepreneurs' backgrounds and perceptions of brands and support

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