“…Although the term remains ambiguous, an increasing number of fields, such as education, learning and knowledge management (Allam & Sutton, 2017;Domínguez et al, 2013), marketing, social media (Palmer, 2013), public health (Snyder & Hartig, 2013), business, and the work environment (Hamari, Koivisto, & Sarsa, 2014) have been gamified in order to increase engagement and motivation and create a pleasurable experience. However, little remains known about the actual impact of gamification on employee behavior and performance, as a great deal of knowledge is based on business case studies and conference papers (Balcerak, 2015;Seaborn & Fels, 2015;Werbach & Hunter, 2012). According to the annual Richardson Report (Melin, 2016), the current time may be the most difficult and challenging period for sales representatives and the right attitudes of the sales staff may be the way to meet most of these challenges.…”