Millennial Digital Content Creator on New Normal Era: Factors Explaining Digital Entrepreneur Intention

Abstract

The impact of Covid-19 pandemic and the new normal era to the intensity of the use of digital media by the millennial generation were significant increased, this condition was in line with the development of the world of work in the industrial era 4.0 where many permanent workers were replaced by freelancers which caused a change in the mindset of the millennial generation toward job preferences that shifted from formal jobs to digital entrepreneurs. This study aimed to determine the factors that influenced digital entrepreneurs' intentions of digital content creators being able to compete in the digital world. Data was collected through 240 experienced digital content creators. Data analysis was performed by SEM-PLS. The findings of this study indicated that self-efficacy was able to strengthen the influence of entrepreneurship education and public support on digital entrepreneur intention. This research leave a gap for further research to examine more detailed which related to the mindset and behavior of the millennial generation towards work preferences in the digital era. Moreover, Indonesia as a nation was predicted to enter an era of surplus population of working productive age and with this research the government could anticipate the early occurrence of job shortages.

Tinjauan Potensi Pajak Penghasilan Orang Pribadi Pengguna Aplikasi Snack Video

“…Content creator merupakan orang atau suatu brand yang menyampaikan informasi dalam bentuk gambar, video dan tulisan atau dapat disebut sebagai konten, yang kemudian konten tersebut dapat disebarluaskan melalui sebuah platform dan salah satunya adalah media sosial (Sundawa & Trigartanti, 2018). Konten yang dibuat oleh content creator biasanya dipublikasikan di platform digital, seperti Tik Tok, YouTube, Instagram, Snapchat, Twitter, Snack Video, WordPress, dan sebagainya yang menyebabkan ketatnya persaingan karena semakin banyak content creator digital (Widiasih & Darma, 2021).…”

How Does Creativity and Environmental Support Matter on University Students’ Digital Entrepreneurial Intention? : A Mediated Model

“…Previous research shows inconsistent findings when exploring the impact of environmental support on digital entrepreneurial intentions. Widiasih and Darma (2021) affirmed that a supportive family environment can enhance students' digital entrepreneurial intentions. Likewise, Alkhalaileh (2021) elaborated that the support of the university environment positively influences students' intentions to initiate their business.…”

Perceived Organizational Support Mediates The Effect of Job Insecurity on Organizational Citizenship Behavior at Adiwana Unagi Suites

“…However, the condition of the tourism sector has decreased due to the emergence of the Covid-19 pandemic which has caused the cessation of tourism activities, thus causing a decrease in income in the sector (Kuqi et al, 2021;Vo-Thanh et al, 2020). The pandemic has also caused a decline in the economy, causing people's purchasing power to decline (Widiasih & Darma, 2021). The visits of foreign tourists to Indonesia and Bali in particular provide substantial income, but the closure of tourism access during the pandemic has caused a decline in foreign tourist arrivals.…”